7Search PPC vs. Adsterra: Which is Better for Crypto Ad Networks?

In the rapidly growing world of cryptocurrency, effective advertising is a key factor in reaching potential customers and staying competitive. For crypto businesses, selecting the right advertising cryptocurrency platform can be the difference between success and failure. Among the many options available, 7Search PPC and Adsterra are two of the most talked-about networks in the crypto advertising space.

Both platforms offer unique benefits for advertisers, but which one is the better choice for a crypto ads network? In this article, we will compare 7Search PPC and Adsterra in terms of their features, pricing, targeting options, and performance for crypto-related campaigns.

Overview of 7Search PPC and Adsterra

7Search PPC: What Is It?

7Search PPC is a pay-per-click advertising network designed to deliver targeted traffic through search engine ads. It is a popular choice for advertisers who are looking for an alternative to Google Ads but still want to reach users based on search intent. With a focus on performance, 7Search PPC provides an easy-to-use platform where crypto advertisers can bid on keywords to drive traffic to their websites.

Adsterra: What Is It?

Adsterra is a digital advertising network known for its high-quality traffic and diverse range of ad formats. Unlike 7Search PPC, Adsterra offers a broad range of ad types, including display banners, pop-ups, native ads, and even direct links, all of which can be effectively used for crypto advertising. Adsterra is known for its flexibility and ability to cater to both mainstream and niche markets, including cryptocurrency advertisers.

Comparison of 7Search PPC and Adsterra for Crypto Advertising

Targeting Options

Targeting is one of the most important aspects of any advertising campaign, especially when it comes to advertising cryptocurrency. The more accurately you can target your audience, the more likely you are to see conversions.

7Search PPC Targeting

7Search PPC offers basic targeting options that include:

• Keyword Targeting: Advertisers can bid on specific keywords relevant to their crypto business, ensuring their ads appear when users search for related topics.

• Geo-Targeting: You can target specific countries or regions, which is particularly useful for targeting regions with a high adoption rate of cryptocurrencies.

• Device Targeting: You can choose to target mobile, desktop, or tablet users.

However, 7Search PPC lacks more advanced targeting features like interest-based or behavioral targeting, which might limit its effectiveness in reaching crypto enthusiasts.

Adsterra Targeting

Adsterra, on the other hand, provides more advanced targeting options:

• Geo-Targeting: Like 7Search PPC, you can target specific countries and regions, but Adsterra also offers more granular control over targeting by city or even IP address.

• Interest-Based Targeting: Adsterra enables advertisers to target users based on their browsing interests, which is highly valuable for crypto advertisers looking to reach users who have shown an interest in financial products, blockchain, or technology.

• Behavioral Targeting: This feature allows you to target users based on their online behavior, ensuring that your ads reach those most likely to engage with your crypto business.

• Contextual Targeting: You can target users by the type of content they are engaging with, which is an excellent feature for promoting crypto-related services on financial or tech-focused sites.

Winner: Adsterra, for its more advanced targeting options, especially in the context of the crypto market.

Ad Formats and Creative Flexibility

Ad formats play a crucial role in how well your crypto ads perform. Depending on the type of crypto product you're advertising—whether it's a trading platform, wallet service, or ICO—you'll need to select an ad format that fits your goals.

7Search PPC Ad Formats

7Search PPC is primarily focused on search ads, meaning that your ads will appear as text ads within search engine results. This format works well for search intent campaigns, where users are actively looking for crypto-related information or services. However, 7Search PPC offers limited creative flexibility, as it’s primarily a search network.

Adsterra Ad Formats

Adsterra provides a wider range of ad formats, including:

• Display Ads: Banner ads that can be placed on websites within the Adsterra network. These are effective for branding and broadening the reach of your crypto brand.

• Pop-Ups and Pop-Unders: These can capture attention quickly, although they may not be ideal for all types of crypto businesses, especially those looking to build trust.

• Native Ads: These blend seamlessly with the content on the website, making them ideal for promoting crypto content or services in a non-intrusive way.

• Direct Links: These allow advertisers to place links directly on relevant pages.

With such a diverse range of formats, Adsterra gives crypto advertisers more options to choose from, making it easier to find the format that best suits your audience and campaign objectives.

Winner: Adsterra, for offering more diverse and creative ad formats.

Traffic Quality

Traffic quality is critical for any advertising campaign, but it becomes even more significant when dealing with crypto ads. Crypto businesses need targeted, high-quality traffic to ensure that their ads are being shown to users who are most likely to convert.

7Search PPC Traffic Quality

7Search PPC offers solid traffic quality, especially for advertisers targeting specific search terms related to cryptocurrency. Since the platform is search-focused, users are more likely to have intent to click and engage with your crypto ads. However, 7Search PPC traffic can sometimes be less targeted in terms of demographic data and interests compared to other networks.

Adsterra Traffic Quality

Adsterra’s traffic quality is often praised for being highly targeted. With its broad range of targeting options, Adsterra ensures that advertisers get more relevant traffic based on specific interests, behaviors, and geographies. It has built a reputation for delivering high-quality, high-converting traffic, especially for niches like cryptocurrency.

Furthermore, Adsterra’s traffic is sourced from a diverse pool of publishers, which helps to increase the overall reach and exposure of your crypto ads.

Winner: Adsterra, for providing more targeted and high-quality traffic.

Pricing and Cost-Effectiveness

For many crypto businesses, advertising cost is an important consideration. Crypto advertisers often work with tight budgets, so selecting an affordable platform that delivers results is crucial.

7Search PPC Pricing

7Search PPC generally offers more cost-effective pricing compared to other major search networks, like Google Ads. Since it is an alternative platform, it can be more affordable, especially for businesses just starting out with crypto advertising. You only pay when someone clicks on your ad (PPC), so costs are directly related to the effectiveness of your ads.

However, due to the limited targeting options, the overall cost-effectiveness may not be as high as Adsterra in the long term, particularly if you're looking to reach a more refined, interest-based audience.

Adsterra Pricing

Adsterra has a flexible pricing model, offering both CPM (Cost-Per-Thousand Impressions) and CPC (Cost-Per-Click) options. The cost of ads on Adsterra can vary depending on your targeting, ad formats, and competition. However, with its more advanced targeting options and higher-quality traffic, Adsterra may prove to be more expensive than 7Search PPC. That said, it can still be cost-effective for businesses that are looking for more precise targeting and better performance.

Winner: 7Search PPC, for offering a more budget-friendly pricing structure, especially for those with limited resources.

Customer Support

Customer support can make a big difference, particularly for crypto businesses that need quick resolutions to campaign issues.

7Search PPC Customer Support

7Search PPC provides customer support via email, but the level of assistance can sometimes be slower compared to other networks. The platform is straightforward to use, so many users may not need to contact support frequently.

Adsterra Customer Support

Adsterra is known for providing excellent customer support, offering live chat, email, and even dedicated account managers for larger advertisers. Their support team is responsive and knowledgeable about the nuances of crypto advertising, ensuring that crypto businesses can get the help they need quickly.

Winner: Adsterra, for providing better customer support and faster response times.

Conclusion: Which Is the Better Crypto Ad Network?

Choosing between 7Search PPC and Adsterra depends on your advertising goals and needs. Here’s a quick breakdown of the key takeaways:

• 7Search PPC is best suited for advertisers who want an affordable, straightforward platform for search-based campaigns. It’s ideal for crypto businesses that are looking to target users based on search intent and keep costs low.

• Adsterra offers more advanced targeting, a wide range of ad formats, and high-quality traffic, making it a more comprehensive solution for crypto advertisers. Its flexibility and focus on delivering high-converting traffic make it the better choice for businesses aiming for sustained growth and high engagement.

For crypto advertising in the Philippines or other emerging markets, Adsterra would likely provide a more robust and scalable solution. However, if you're working with a limited budget and want to focus on search traffic, 7Search PPC is a cost-effective option to consider.

Ultimately, your decision should be based on your specific goals, budget, and targeting needs. Both platforms offer value, but Adsterra's broader features give it a slight edge for crypto advertising.