Promoting your company on TikTok – How to promote and advertise your profile?

It can be safely said that TikTok is the youngest member of the family of services known as social media. Considering the fact that this portal was launched in 2016, it is surprising that it only gained so much popularity around 2020. Perhaps this is the result of the fact that it was an initiative of the Chinese company ByteDance.

Initially, TikTok's main recipients were China and Asian countries. BuyIGFollowersMalaysia is Malaysian-based company here you can buy tiktok followers Malaysia's real and active services. The beginnings must have been very dynamic, because, according to various sources, in 2020 the website's community reached 2 billion users.

What distinguishes TikTok from other websites of this type?

From the beginning of its existence, TikTok mainly attracted young Internet users. The creators of TikTok have created the perfect application for mobile devices, where smartphones are the leader.

The application allows each user to create and publish short videos with various types of music. It was very well received by the youngest smartphone users. Due to the simplicity of creating and sharing short videos, young people picked up on the topic from the very beginning. Also today, the largest group of recipients are people aged 16-24.

And these users were and are the main driving force of the entire website. Facebook and Instagram are slowly becoming obsolete for young people, and they are increasingly willing and bold to "switch" to TikTok.

Photos on Instagram or videos on TikTok – which is better for marketing?

It seems like a complicated question, but the answer seems very simple: TikTok with its crazy videos is becoming the best marketing tool. Why so, because if the main and largest recipients are young people, and often even children or even "younger youth", then isn't this a great ground for creating future recipients? There is an old saying: "what the crust soaks up when you are young, it smells bad when you get old." And this is the best explanation why TikTok is the perfect website for creating future loyal customers. The world of advertising, advertising of large, global concerns from various industries, understood the opportunity that had opened up to it.

On TikTok, you can quickly create new celebrities promoting various products or services. Young people quickly grasp the message presented in the videos in a very simple way. Yet time flies quickly and today's teenagers will be potential customers in just a few years. This awareness has long been of interest to advertisers and marketers.

Is it worth promoting your company through a TikTok account?

The smartest thing is, instead of thinking about this question, to register an account on TikTok as soon as possible and enter this world with a bang. One of the unwritten rules on TikTok is that the "dumber" the topic of the video, the more recognition it gains. This arrangement is ideal for any company that is just starting to promote itself and does not use the services of recognized marketing companies.

Faced with the enormous challenge of appropriately preparing an advertising message contained in a short video, the blunders and mistakes made may be much better received than high-budget advertising products. This slightly "lopsided" advertising video fits very well into the convention of a website like TikTok. Thanks to this, with a modest advertising budget, starting companies can not worry too much about making mistakes.

TikTok ads and advertising formats

TikTok offers a variety of advertising formats that can be perfect for promoting your company's content. TikTok ads provide the ability to reach a large, active community that spends a lot of time on the platform every day. This allows you to direct your ads to the right target, increasing the chances of effectively communicating your business message.

TikTok's advertising formats are dynamic and engaging, which allows you to create interesting and original advertising campaigns. They offer the opportunity to use sound, visual effects and interaction with users, which attracts attention and builds greater engagement. Therefore, if you want to promote your business content, TikTok is a good platform for this purpose.

How much does advertising on TikTok cost?

The price of advertising on TikTok depends on many factors. To make advertising effective, it is worth using TikTok Ads Manager, which allows you to personalize campaigns and monitor results. Ads on TikTok are displayed in the users' feed section, which guarantees greater visibility and the ability to reach a wider audience. The cost of a specific advertisement depends on the marketing strategy and the goals we want to achieve. Ratings and convincing potential customers to buy are key aspects of an advertising campaign. Thanks to TikTok, we can reach a young and active audience, which can help increase conversions and strengthen our brand.

What should you pay attention to when planning promotions on TikTok?

TikTok is constantly evolving in a similar way to Instagram. Initially, Instagram was intended to be a website for publishing private photos. Over time, the website's convention changed, departing largely from its original assumption. A similar situation will also happen on TikTok sooner or later. Instagram also very big brand here and good ways.

Audience age

The GetHero agency conducted research showing that the majority of TikTok users are women, and the largest group of them are teenagers and very young women. Based on this data, when planning promotional campaigns, it is worth taking into account the group of recipients the message will be addressed to. It is known that the young generation has completely different needs than the older ones. However, by properly using influencers and celebrities, you can easily target your message to a specific age group. And it doesn't matter much that a large group of promoted things are not suitable for young people, because these people may soon constitute the core group of customers and this should be remembered.

Influencers

A delicate message in a narrative or situational form, reinforced by famous celebrities or influencers, easily reaches young recipients. Of course, the fact that the young generation dominates on TikTok does not mean that it is the only group of users. More and more people who are bored or dissatisfied with Instagram are beginning to appreciate the advantages of TikTok.

Every path leading to customers and increasing their group should be used when promoting the company. Social networking sites are a huge market, there are billions of recipients of various forms of media, and whenever there is an opportunity to appear on them, especially in new, developing ones, you should take advantage of it.