AdRoll vs 7Search PPC: Which iGaming Banner Ads Perform Better?

Banner advertisements are among the best strategies to draw in new players and increase platform traffic when it comes to iGaming banner advertising. Selecting the best advertising platform is essential as the online gaming market grows more competitive. 

In this post, we'll contrast AdRoll and 7Search PPC, two well-liked choices in the iGaming banner ad market. To find out which platform really shines in the field of iGaming banner advertisements, we'll examine each one's features, capabilities, and advantages in detail.

Understanding the Importance of iGaming Banner Ads

Banner ads have long been a staple in digital advertising, especially in industries like iGaming, where visual appeal and targeted messaging are essential. The goal of iGaming banner ads is to attract potential players and prompt them to visit your website, creating a direct pathway to conversions. 

In the context of iGaming, banner ads can be used across a variety of platforms, from social media networks to search engines and other specialized networks.

For online casinos, sports betting, poker rooms, and other iGaming platforms, banner ads serve as a powerful tool to capture attention and increase brand visibility. By displaying attractive offers, promotions, and engaging visuals, iGaming banner ads can boost player acquisition and retention.

What is 7Search PPC?

7Search PPC is a pay-per-click advertising platform that primarily focuses on search engine advertising. It offers iGaming advertisers the opportunity to bid on keywords related to their business and have their banner ads appear in search results or on partner websites. 

While 7Search PPC offers a straightforward and cost-effective way to reach potential players, its network and targeting options are more limited compared to AdRoll.

The platform’s focus on search engine ads makes it a good option for iGaming advertisers looking to target specific keywords related to online casinos, poker, or sports betting. However, its banner ads may not have the same level of engagement or personalization that AdRoll can offer through its programmatic advertising network.

What is AdRoll?

AdRoll is a powerful advertising platform that focuses on retargeting and programmatic display advertising. It offers a wide range of tools to create personalized banner ads, track conversions, and optimize campaigns. 

AdRoll’s core feature is its ability to retarget users who have previously interacted with your website. This allows you to stay top of mind with potential players and encourage them to return to your site.

One of AdRoll’s main advantages is its vast network of publishers and its integration with various advertising channels, including Google, Facebook, and Instagram. This provides iGaming operators with access to a large audience and the ability to reach users across multiple platforms. 

Additionally, AdRoll’s AI-powered algorithms help advertisers optimize their banner ads, ensuring that they perform at their best by showing the right ad to the right user at the right time.

Comparing the Performance of AdRoll vs. 7Search PPC for iGaming Banner Ads

Reach and Audience Targeting

AdRoll stands out in terms of reach and audience targeting for iGaming banner ads. With its vast network and integration across multiple ad platforms, AdRoll allows iGaming operators to target players across a variety of channels, including social media, Google, and even third-party sites. This extensive reach ensures that your banner ads are seen by a larger and more diverse audience.

On the other hand, 7Search PPC’s audience targeting is more limited, primarily focused on search engines and affiliated networks. While it offers keyword-targeted ads, it lacks the cross-platform reach that AdRoll provides, which can limit the exposure of your iGaming banner ads. For advertisers looking for greater flexibility and a larger potential audience, AdRoll is the better choice.

Banner Ad Customization and Personalization

AdRoll shines when it comes to banner ad customization and personalization. With AdRoll, iGaming operators can create highly tailored ads based on user behavior, preferences, and browsing history. This ability to personalize banner ads increases the likelihood of conversions by showing players relevant offers or promotions they are most likely to engage with.

Additionally, AdRoll’s AI-powered algorithms constantly optimize campaigns, ensuring that your banner ads are displayed to the most relevant users at the most opportune moments. This level of personalization and optimization is essential for iGaming operators looking to maximize the performance of their banner ads.

In comparison, 7Search PPC offers fewer options for banner ad customization. While it allows for basic banner ad designs, it does not have the same advanced targeting and personalization features as AdRoll. For iGaming advertisers looking for more control over their campaigns, AdRoll offers a significant advantage.

Conversion Tracking and Analytics

Another area where AdRoll outperforms 7Search PPC is in conversion tracking and analytics. AdRoll provides in-depth insights into how your banner ads are performing, including data on impressions, clicks, conversions, and ROI. This data is invaluable for optimizing your iGaming banner ad campaigns, as it allows you to identify what’s working and what needs improvement.

AdRoll also provides A/B testing capabilities, allowing you to test different versions of your banner ads to determine which ones perform the best. With these features, you can continuously refine your campaigns to achieve better results over time.

While 7Search PPC also provides basic analytics, it lacks the detailed insights and optimization features that AdRoll offers. For iGaming operators who want to maximize their ad spend and improve their campaigns based on data-driven insights, AdRoll is the more powerful option.

Cost-Effectiveness and ROI

When it comes to cost-effectiveness, 7Search PPC may initially appear to be a more budget-friendly option due to its pay-per-click model. However, this model can become costly for iGaming advertisers who are competing for high-traffic keywords related to online gambling. 

While you may pay less per click, the cost-per-acquisition (CPA) can quickly add up, especially if your ads aren’t reaching the most relevant audience.

AdRoll, on the other hand, uses a programmatic advertising approach that allows for more efficient budget allocation. By leveraging its audience targeting and AI optimization features, AdRoll can help iGaming operators reduce wasted ad spend and improve their return on investment (ROI).

 While the platform may have higher upfront costs, the long-term benefits and improved campaign performance make it a more cost-effective choice for many iGaming advertisers.

Why 7Search PPC is the Better Choice for iGaming Banner Ads

7Search PPC stands out as the better platform for iGaming banner ads. Its extensive reach across multiple channels, advanced audience targeting capabilities, banner ad personalization, detailed conversion tracking, and AI-powered optimizations make it the superior choice for online gambling operators looking to boost traffic and drive conversions. 

For iGaming businesses aiming to maximize their advertising ROI and create highly targeted campaigns, 7Search PPC’s platform offers the tools and features needed for success.

Conclusion

In the competitive world of iGaming, banner ads play a pivotal role in driving traffic for iGaming and converting players. While both AdRoll and 7Search PPC offer valuable advertising services, AdRoll’s programmatic advertising capabilities, advanced targeting options, and extensive reach make it the better choice for iGaming banner ads. 

By leveraging AdRoll’s powerful features, iGaming operators can create personalized and optimized ad campaigns that deliver higher engagement, more conversions, and a better overall return on investment.