At the heart of Costco's appeal is the promise of incredible value
Shoppers flock to Costco knowing they'll get more for their money. The warehouse model is designed for bulk buying. It's no secret that buying in bulk translates to significant cost savings over time. Families with children particularly value being able to buy in bulk. Be it stocking up on diapers, snack items, and cleaning supplies. Businesses also benefit through lower overhead costs on office supplies, food, and beverage products. The savings sometimes are so tangible that the membership fee seems an easy expense to swallow.
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