How Can SEO & SMO Help Your Business Grow?

In the digital era, traditional forms of marketing can do no good to your business. It's high time, businesses that have not yet acknowledged the importance of digital marketing, must accept the change. A company offering digital marketing services can be hired for the digital transformation of your brand. Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are the two major digital marketing tools which can be leveraged to stay ahead of your competitors. 

Let's first understand the difference between SEO and SMO:

Understanding Search Engine Optimisation

Search engine optimisation or SEO is an effective digital marketing tool. It is a way of bringing organic traffic to a website. An SEO services company in London can be hired to improve rankings of your web pages on search engine results pages (SERPs). SEO can enhance your website's visibility and result in more potential customers landing on your web pages. 

KOL Limited is a leading SEO company in London. They have expertise in digital marketing, SEO, SMO, PPC marketing and web development.

SEO boosts your reach and helps in growing your network. SEO experts perform two types of activities – On-page SEO and Off-Page SEO. These SEO activities improve your reach and visibility on search engines like Google, Yahoo and Bing. SEO experts also use content marketing to generate organic traffic and awareness for your brand. As an ecommerce business, one can seek the help of an SEO services company in London.

On Page SEO

On Page SEO includes the creation of user friendly content, rich in relevant keywords.  For this, SEO experts, first research keywords and then keyword planning is the next step. They create meta titles and meta descriptions using high volume keywords. They also assess the website's performance and try to improve the performance of your pages. Image optimisation and body tags are also crucial for on page SEO. They will also work on the formation of URL structures and internal linking.     

Off Page SEO

Apart from on page SEO activities, SEO professionals also perform off page SEO. It starts with the competitor analysis. Including your business in the Google local business listing is another crucial task. Content creation, content marketing and email marketing too are a part of off page SEO. 

The creation of valuable blogs for link building is an important task. After the creation of keywords rich articles, guest posting is also crucial. Commenting on other blogs and disseminating content on various forums is also the work of SEO professionals. They also perform the task of influencer outreach.

Understanding Social Media Optimisation

As a business owner, if you want to increase your brand's online presence, you will first create your brand pages on various social media platforms. You can easily find your target audience on platforms like Facebook, Instagram, LinkedIn and more. You need to decide which of these platforms suit your niche the best. Optimisation of these platforms will be done by your social media agency in London as a part of SMO. 

The SMO activities aim to enhance the brand visibility by reaching a maximum number of consumers. The creation of engaging content is the key to building a strong network which in turn results in a higher conversion rate. More traffic will be directed towards your website.

The work of an SMO expert includes the creation of your business pages on various social media platforms. Hashtag research so that the content reaches your target audience. Creation of engaging content, images and videos to promote your products or services. Running, managing and reporting paid campaigns on social media channels. Posting and sharing content to reach a maximum number of potential customers.

A digital and social media agency in London, offering digital marketing services can be highly useful in growing your business online.