How to use Facebook in your company: do business in 2024

Facebook is a powerful network that evolves for businesses thanks to Mark Zuckerberg's Meta project that integrates several technologies and special services for businesses.

More than 3 billion people around the world share ideas and collaborate to make a difference in the world on Facebook. And according to the same platform, more than 200 million companies have a fanpage and are already using Meta applications to connect with their customers and grow.

Therefore, if you want to promote your Facebook business, it is necessary, first of all, to create a fanpage, and then take advantage of the marketplace functions that the platform offers you and, finally, evolve towards the new Meta proposal from where you can take advantage of Meta Business Suite room. SmmStore is the best place to boost your company through real facebook likes and followers.

Importance of Facebook Company for your business

Facebook Company is vitally important for your business because it allows you a direct connection with your audience. Through this platform, you have the possibility of sharing valuable content, promoting your products or services and interacting with your customers effectively and quickly.

In addition, Facebook provides you with analysis tools that help you better understand your audience and adapt your marketing strategy. This powerful social network allows you to increase your visibility and build a solid community in the digital world.

How to create your Facebook Business page?

The Facebook Business page, also known as the fan page, is necessary to separate your personal Facebook profile from your commercial activities.

Choose the type of fan page and add your company information

This type of page allows you to develop business strategies such as:

·         Create communities interested in your products and services

·         Create ads from your published content

·         Contact channel for your company

·         Statistics of your account activities

To create a fanpage you need to have a personal profile on Facebook. And once created you will see the option to “create fanpage”.

When you enter, you will be asked to give it a name, create a brief description and classify the business according to its type.

The next thing will be to add the most visual part of the brand such as the logo for the profile and the page photo. You can create the profile photo with an avatar and the cover image can be created from design platforms such as Canvas.

Configure the contact buttons and features of your page

Once you have uploaded the visual elements of the fanpage, the next thing is to add the contact WhatsApp, preferably business.

The custom name of the fanpage is very important, that is, something like Facebook.com/fanpagename should appear in the URL and not numbers and codes that nobody understands. You may find that your brand name is not available, in this case, try adding your country. Try to keep it as short as possible with a name that is easy to remember.

The next thing is to customize the contact button with a call to action according to your business strategy. You can invite people to watch a video, join the Facebook group, subscribe to your page, call, reserve, start an order, in short, it all depends on the digital marketing strategy created.

Then, fill out the rest of the information that helps you learn more about your business, such as the website (if you have one), available hours, and contact email.

Select a page template

Another important function is to customize your Facebook company page with a template, which you can find in the page settings area. This way, you can add tabs according to the needs of your business. For example, you can add tabs such as: videos, photos, information, community, offers, services, store, and opinions, among others.

Connect your Facebook and Instagram accounts

The next thing is to connect Facebook with Instagram and in this way integrate the most important functionalities of these two communication channels to be managed in Meta Business Suite. You can release the contents day by day punctually or schedule them within Meta Business Suite.

Facebook Marketplace: for retail businesses

After many people and companies used Facebook to sell retail products, the platform decided to set up its own Marketplace.

The Facebook Marketplace is the place where people and companies can buy and sell items, new and second-hand, mainly related to the following:

·         Housing rentals

·         car rentals

·         Event tickets

·         retail

Sorting filters can be used to find the products you want, based on location, categories and prices. The platform allows you to place various types of currencies and even pay within the platform in some cases.

As a seller, you can create ads on Facebook Marketplace to influence searches for your products and increase sales.

And as a buyer you can apply geolocation functions and thus find products that are being offered near your location.

This service relies on high-resolution photographs, so it is aimed at businesses and businesses for which retail sales and the visual display of said products are important.