Learn How To Conquer The Instagram Algorithm

Is your decal set to be valid before the Instagram algorithm changes? As the platform has evolved far from reverse chronology to a curated content feed, it is no longer always a simple question to answer. Past updates to social rules have shaken the natural reach of brands and may cause entrepreneurs to rush to recognize the changes and rethink their strategic approach.

In this guide, we are going to break the kingdom of Instagram rules as we know it. We'll also cover some precise techniques and strategies to ensure you maximize your active followers on Instagram output as the rules are constantly evolving.

How do Instagram rules work?

Let's turn back the clock to better understand the modern Instagram algorithm. In 2016, Instagram introduced that user feeds can "prioritize the moments that interest you", and complete the reverse chronological feed by choosing a curated feed, similar to Facebook. Like Facebook's mods, which may prioritize friends and family, the Instagram algorithm prioritizes timely, clean posts related to users' areas of interest.

How to beat the Instagram algorithm?

The Instagram algorithm 2024 is hard to crack, but not impossible. Now that you know how the Instagram algorithm works, here are some tips to beat the Instagram algorithm in 2024 and improve the overall performance and reach of your account.

1. Using the latest and best features of Instagram

Instagram is constantly making more efforts to announce the newly launched features. If you as a creator are one of the first to jump on the bandwagon, you will reap even more profits than you can imagine at first glance. One of the latest examples is the creation of Instagram reels. Everyone who uses it reaps another benefit from this improvement, while at the same time, the platform creates a distribution for the sale.

2. postal carousels

Carousels are an exceptional way to engage audiences to spend more time on your content and improve engagement on the air. Carousel posts attract 3x the engagement and 1.4x the reach of different types of submissions.

Take advantage of this option by posting up to ten swipe-worthy images, be it a series of buyer reviews, before and after shots, your favorite pieces of user-generated content, or occasion summaries.

3. Post when your audience is most active

One of the fun ways to get a lot of engagement is to time your Instagram posts so that your target market is maxed out on Instagram. This is because the algorithm prioritizes higher engagement Instagram posts. This means that the more likes and comments your submission gets, the more people will see your submission.

If you submit when your target market on Instagram is maxed out, you're more likely to pressure engagement for that submission. This is why scheduling Instagram posts is so crucial to your overall Instagram strategy. If you're looking to improve your ability to generate a ton of short engagement with your posts, find out what your fun examples are to submit, then use a loose device like Later to pre-time your Instagram posts!

4. Add a CTA to your Instagram captions

The simple act of requesting that comment from your audience or inviting them to interact can go a long way in increasing your Instagram engagement.

For that reason, we can't stress enough the importance of along with a call to action for your Instagram captions. It's a great way to encourage your followers to engage with your account during the commenting phase and spend more time reviewing your post - which can also be a problem Instagram considers when choosing the best posts for a hashtag!

5. Create an Instagram hashtag strategy

A strong Instagram hashtag strategy is essential to any Instagram ad campaign, but it should also be a top asset for businesses that need to drive additional engagement on Instagram.

Find out which hashtags your audience uses most actively, then search for posts that use that hashtag. Once you've found some winners, you can like and touch the posts to interact with your community. A cleaner way to do this is to search later via the hashtag feature, which allows you to search Instagram posts based on hashtags, users, and locations. You can also use the hashtag search to touch Instagram posts in the Later app!

6. Increase your image quality

According to Instagram itself, a better rating of your followers' feeds is associated with growing "excellent content." child's play right? Aside from what constitutes "excellent content material" is the viewer's focus and doesn't give us much detail. Either way, there's no denying that the most liked and shared content on Instagram is often visually striking.

Strong colors. Breathtaking landscapes. The kind of thing that makes people lose their tracks and crush likes. If you're already growing standout content, you're ahead of the curve. And if not, you may need to think about creating expert visuals once in a while. Even if you're in what seems like a "boring" industry, great photos are expected to be an exception to the rule.

7. Stay extra often

As with Stories, live video has no clear meaning to the Instagram algorithm. However, Instagram Live generates notifications to followers by also being in your followers' Stories feeds. The beauty of live video is that audiences are more curious about spontaneous details than production values and expect something simpler and more spontaneous. That way, there's even less exposure to professional, polished content.

Just as manufacturers must test with traditional video, video must be tested. Throughout 2020, staying in the video has exploded as a way to stay connected through logo Q&A, virtual activity, and announcements. Make sure to try live video and increase your comfort level with the layout rather than looking forward to a beautifully produced moment.