Richads vs. 7Search PPC: Which Is the Best Ad Platform for Gambling

The online gaming market is expanding, and companies are always looking for new and efficient methods to draw players and online gambling ads. In order to do this, advertising is essential. RichAds and 7Search PPC are two of the most well-liked choices among the many advertising networks that are accessible. 

Even if each platform has advantages of its own, 7Search PPC stands out as a very successful option for ads including gaming. Let's examine the benefits, features, and reasons why 7Search PPC could be a better option.

Overview of 7Search PPC

7Search PPC is a pay-per-click platform that caters to diverse industries, including gambling. Known for its cost-effective advertising solutions, 7Search PPC offers a straightforward approach to driving targeted traffic to websites and landing pages.

Key Features of 7Search PPC

Cost-Effective Advertising: Low CPC rates make it accessible for small to medium budgets.

User-Friendly Interface: Easy campaign setup and management.

Niche Targeting Options: Target audiences based on keywords, demographics, and location.

Traffic Monetization: Publishers benefit from high revenue shares, creating a quality traffic pool.

Broad Reach: Extensive network of publishers ensures global visibility.

Benefits for Gambling Advertisers

• Budget-friendly options for startups and SMEs.
• Keyword targeting for precise campaign focus.
• Compatibility with gambling-related campaigns.

Overview of RichAds

RichAds is a performance-driven advertising platform specializing in high-converting ad formats such as push notifications, pop-ups, and direct click traffic. With an extensive global reach and robust targeting options, RichAds is widely recognized for its ability to drive high-quality traffic, particularly in the gambling ads.

Key Features of RichAds

Diverse Ad Formats:

• Push Notifications
• Pop Ads
• In-Page Push

Advanced Targeting:

• Geolocation, device, OS, and browser-based targeting.
• Behavioral targeting for higher engagement.

High-Quality Traffic:

• Access to premium traffic sources, including Tier-1 countries.

Automation Tools:

• Smart CPC optimization.
• Auto-rules for campaign management.

Anti-Fraud Measures:

• Integrated fraud detection systems ensure genuine traffic.

Benefits for Gambling Advertisers

• High CTRs through engaging push notifications.
• Access to geo-specific traffic ideal for gambling ads.
• Retargeting capabilities to re-engage potential customers.

Comparing 7Search PPC and RichAds

While 7Search PPC offers several advantages, it’s essential to understand how it compares to RichAds. RichAds is another advertising network popular for its push notifications, pop-ups, and native ads. Here’s a breakdown:

Traffic Quality

• 7Search PPC: Offers targeted traffic with an emphasis on niche audiences. This ensures high-quality leads that are more likely to convert.
• RichAds: Provides significant traffic volume, but the quality may vary depending on the campaign’s targeting settings.

Ad Formats

• 7Search PPC: Specializes in pay-per-click advertising, making it ideal for text-based ads and search campaigns.
• RichAds: Focuses on push notifications, pop-ups, and display ads. While these formats are engaging, they may not always align with gambling ads needs.

Compliance

• 7Search PPC: Known for its gambling-friendly policies and adherence to advertising regulations.
• RichAds: While it supports gambling ads, compliance can vary based on regional policies and campaign specifics.

Cost-Effectiveness

• 7Search PPC: Offers competitive pricing with flexible budget options, ensuring value for money.
• RichAds: Can be more expensive, particularly for premium placements and high-volume campaigns.

Ease of Use

• 7Search PPC: Features an intuitive interface and straightforward campaign setup.
• RichAds: Provides advanced tools but may require more expertise to navigate effectively.

Which Platform Is Better for Gambling Advertising?

7Search PPC for Gambling

7Search PPC is ideal for advertisers with a limited budget who prioritize affordability over premium gambling traffic. The platform’s simplicity and cost-effectiveness make it a viable option for beginners or those targeting niche keywords.

RichAds for Gambling

RichAds excels in delivering high-quality traffic and advanced targeting, making it a top choice for advertisers targeting Tier-1 countries and seeking maximum ROI. Its ad formats, particularly push notifications, are highly effective in engaging gambling ads.

When to Choose 7Search PPC

• You are working with a limited budget.
• Simplicity and cost-effectiveness are your priorities.
• Keyword-based targeting aligns with your advertising strategy.

When to Choose RichAds

• Your campaign focuses on premium markets like Tier-1 countries.
• You need advanced targeting and retargeting features.
• Push notifications and pop ads are central to your strategy.

Conclusion

While RichAds and other platforms may have their strengths, 7Search PPC is the ultimate choice for gambling advertisers seeking cost-effective, high-quality traffic, and robust campaign management tools. 

Its advanced targeting capabilities, focus on compliance, and dedication to customer success make it the preferred platform for businesses looking to thrive in the competitive gambling ad industry.

By leveraging the unique advantages of 7Search PPC, advertisers can not only maximize their ROI but also build sustainable, long-term success in the ever-evolving world of online gambling. If you’re ready to elevate your gambling ads game, 7Search PPC is the platform to choose.