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<title>Latest News &#45; National and International News &#45; Showbiz News &#45; Ajay Kerafine</title>
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<description>Latest News &#45; National and International News &#45; Showbiz News &#45; Ajay Kerafine</description>
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<title>Best Shampoo for Dandruff: What Should You Buy?</title>
<link>https://news.bangboxonline.com/best-shampoo-for-dandruff-what-should-you-buy</link>
<guid>https://news.bangboxonline.com/best-shampoo-for-dandruff-what-should-you-buy</guid>
<description><![CDATA[ It can be frustrating to see flakes on a dark-colored shirt, deal with itchy scalp, or are trying shampoo after another without knowing what actually suits you. There are numerous different anti-dandruff shampoos on the market, so how do you know which shampoo works best for dandruff? Should you choose a regular dandruff shampoo, a sulfate-free formula, or a medicated shampoo? ]]></description>
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<pubDate>Fri, 09 Oct 2026 15:25:43 +0500</pubDate>
<dc:creator>Ajay Kerafine</dc:creator>
<media:keywords>anti-dandruff shampoos</media:keywords>
<content:encoded><![CDATA[<p class="MsoNormal">It can be frustrating to see flakes on a dark-colored shirt, deal with itchy scalp, or are trying shampoo after another without knowing what actually suits you. There are numerous different <a href="https://medium.com/@ajay.kerafine/best-shampoo-for-dandruff-what-should-you-buy-c07aa3e4f376"><b>anti-dandruff shampoos</b></a> on the market, so how do you know which shampoo works best for dandruff? Should you choose a regular dandruff shampoo, a sulfate-free formula, or a medicated shampoo?<o:p></o:p></p>
<p class="MsoNormal">The answer is that there is no single best shampoo which suits for everyone. The right choice depends on the type of scalp you have, the extent and frequency of your dandruff, the type of your hair and the active ingredients in the formula. This guide will show you what to consider, so you can make an informed purchase rather than relying solely on marketing claims.<o:p></o:p></p>
<h2>How Do You Know If You Actually Have Dandruff?<o:p></o:p></h2>
<p class="MsoNormal">Dandruff is a regular condition of the scalp that leads to the shedding of skin flakes from the scalp. It can also cause itching. These flakes may be more prominent if they are darker in color such as dark hair or dark-colored clothing. Dandruff is not solely due to poor hygiene practices and there are a number of contributing factors such as oily skin, hair care and some skin disorders that can lead to dandruff.<o:p></o:p></p>
<p class="MsoNormal">Dandruff can occur and disappear. While symptoms may improve, they can return, and with that, it's possible that ongoing scalp care can be important.<o:p></o:p></p>
<h2>Dandruff vs. dry scalp: What's the difference?<o:p></o:p></h2>
<p class="MsoNormal">Dandruff and dry scalp can look similar, but they aren't necessarily the same thing.<o:p></o:p></p>
<p class="MsoNormal">A dry scalp can be tight or dry and may flake. Dandruff may go hand-in-hand with an oily scalp and a tendency to flake or itch. But, sometimes symptoms do overlap, and it is not always possible to distinguish by observing just a few flakes.<o:p></o:p></p>
<p class="MsoNormal">If you have any other areas of the face or body that have continued redness, major inflammation, thick scaling, soreness or flaky patches, it may be a sign of another scalp or skin condition such as seborrheic dermatitis, eczema or psoraisis.<o:p></o:p></p>
<p class="MsoNormal">If symptoms are severe, painful, very inflamed or if appropriate dandruff care is not working, consult a dermatologist or other health care professional.<o:p></o:p></p>
<h2>What Should You Look for in a Dandruff Shampoo?<o:p></o:p></h2>
<p class="MsoNormal">Don't just look for the brand name or the packaging of the shampoo when you're making your choice; read the label. Always check the active ingredients first.<o:p></o:p></p>
<p class="MsoNormal">Each ingredient has its own unique mode of action and one isn't “better” than all others. Many dermatologists suggest choosing a <b>dandruff shampoo</b> that contains ketoconazole, zinc pyrithione, selenium sulfide, salicylic acid, sulfur, malic acid and coal tar. <o:p></o:p></p>
<h3>Dandruff shampoo ingredients explained<o:p></o:p></h3>
<table class="MsoNormalTable" border="1" cellpadding="0" style="mso-cellspacing: 1.5pt; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 1184; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;">
<thead>
<tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Ingredient<o:p></o:p></b></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>What it is generally used for<o:p></o:p></b></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>What to consider<o:p></o:p></b></p>
</td>
</tr>
</thead>
<tbody>
<tr style="mso-yfti-irow: 1;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Ketoconazole</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Antifungal treatment used for dandruff and seborrhoeic dermatitis<o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Often used in treatment-focused shampoos; follow product or medical instructions<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Zinc pyrithione</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Helps control dandruff<o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Found in many anti-dandruff formulations<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Selenium sulfide</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Helps control symptoms of dandruff and seborrhoeic dermatitis<o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Follow label directions carefully<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Salicylic acid</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Helps loosen and remove scalp scale<o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Can be useful when visible buildup is a concern<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 5;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Sulfur</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Used in some dandruff treatments<o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Suitability depends on the formulation and scalp<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Coal tar</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Helps control scaling and flaking<o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Can increase sun sensitivity and may affect light-colored hair<o:p></o:p></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Not all of these ingredients can be substituted in all scenarios. For instance, antifungal drugs like ketoconazole are available, and salicylic acid is especially effective at breaking up scaling.<o:p></o:p></p>
<p class="MsoNormal"><b>Key takeway: </b>select the ingredient which is best for your particular scalp issue; instead of searching for the “strongest” or “best”.<o:p></o:p></p>
<h2>Medicated vs. Regular Anti-Dandruff Shampoo: Which Should You Choose?<o:p></o:p></h2>
<p class="MsoNormal"><b>Medicated Shampoo</b> Contains an active ingredient that is used to help treat a specific scalp problem. Medicated <b>dandruff shampoos</b> can be purchased over the counter, or with professional advice depending on the product, ingredient, concentration and location.<o:p></o:p></p>
<p class="MsoNormal">In some cases, a mild case of dandruff can be managed with regular shampooing and a suitable over-the-counter <b>anti-dandruff shampoo</b>. If normal dandruff treatments aren't working, a medicated treatment may work. <o:p></o:p></p>
<h3>When might a medicated shampoo make sense?<o:p></o:p></h3>
<p class="MsoNormal">You may want to discuss a medicated shampoo with a pharmacist, doctor or dermatologist if:<o:p></o:p></p>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Your dandruff keeps returning<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Flaking is persistent<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Your scalp is very itchy<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Regular anti-dandruff care isn't helping<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">You suspect something other than ordinary dandruff<o:p></o:p></li>
</ul>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><!-- [if !supportLists]--><span style="font-size: 10.0pt; mso-bidi-font-size: 12.0pt; line-height: 115%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->For example, Kera Fine Anti Dandruff Shampoo is used for dandruff but its directions and frequency of use should be followed carefully.<o:p></o:p></p>
<h4><span style="font-style: normal;">Follow the label<o:p></o:p></span></h4>
<p class="MsoNormal">Dandruff shampoos don't all work the same way. Some must be left on the scalp for a few minutes before rinsing. Some <b>dandruff shampoos</b> require 5-10 minutes of contact time, depending on the product and the type of hair. So, do not think that it'll work better if you leave all the shampoos on longer.<o:p></o:p></p>
<h3>Is a Sulfate-Free Dandruff Shampoo Better?<o:p></o:p></h3>
<p class="MsoNormal">If you are looking for <b>sulfate-free anti dandruff shampoo</b> or anti dandruff shampoo without sulfates, you might be thinking that if it doesn't have sulfates, it must be better.<o:p></o:p></p>
<p class="MsoNormal">It doesn't.<o:p></o:p></p>
<p class="MsoNormal">A lot of shampoos contain sulfates that serve as a cleansing agent. Sulfate-free formulas are also chosen by some people, due to their personal preference, texture of the hair or how the scalp and hair feel after cleaning. However, the term “sulfate-free” does not indicate that the shampoo will be effective in treating dandruff.<o:p></o:p></p>
<h3>What matters more?<o:p></o:p></h3>
<p class="MsoNormal">If you have dandruff, watch out for:<o:p></o:p></p>
<ol style="margin-top: 0in;" start="1" type="1">
<li class="MsoNormal" style="mso-list: l4 level1 lfo2; tab-stops: list .5in;">The anti-dandruff active ingredient<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l4 level1 lfo2; tab-stops: list .5in;">Your scalp concern<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l4 level1 lfo2; tab-stops: list .5in;">Your hair type<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l4 level1 lfo2; tab-stops: list .5in;">How your scalp responds to the formula<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l4 level1 lfo2; tab-stops: list .5in;">The product's directions<o:p></o:p></li>
</ol>
<p class="MsoNormal">For those that find some shampoos irritating, a <b>sulphate free anti dandruff shampoo</b> might be a better choice; however, sulfate free does not indicate superior dandruff efficacy.<o:p></o:p></p>
<p class="MsoNormal">Similarly, picking a <b>sulphate free dandruff shampoo</b> shouldn't imply the disregard of the active ingredient.<o:p></o:p></p>
<p class="MsoNormal">Take into account your type of hair as well.<o:p></o:p></p>
<p class="MsoNormal">However, individuals with curly, coily or textured hair might need to use dandruff shampoo less frequently and target it towards the scalp; some anti-dandruff products can cause drying. <o:p></o:p></p>
<h3>Dandruff Shampoo for Men: What Should You Look For?<o:p></o:p></h3>
<p class="MsoNormal">Searching for the <b>best dandruff shampoo for men</b> can make it seem as though men need an entirely different kind of dandruff treatment.<o:p></o:p></p>
<p class="MsoNormal">They generally don't.<o:p></o:p></p>
<p class="MsoNormal">The same basics are used to choose a best <b>anti dandruff shampoo for men</b>: scalp condition, hair type and symptoms, and active ingredients.<o:p></o:p></p>
<p class="MsoNormal"><b>For example, consider:<o:p></o:p></b></p>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal" style="mso-list: l1 level1 lfo3; tab-stops: list .5in;">Is your scalp oily or dry?<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo3; tab-stops: list .5in;">Do you have occasional or recurring flakes?<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo3; tab-stops: list .5in;">Do you use styling products frequently?<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo3; tab-stops: list .5in;">Is your hair straight, wavy, curly or coily?<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo3; tab-stops: list .5in;">Does your scalp become irritated easily?<o:p></o:p></li>
</ul>
<p class="MsoNormal">Occasionally, if there is facial flaking or a beard, seborrhoeic dermatitis also occurs. If symptoms continue, a health care professional should evaluate the condition instead of assuming it is a normal flaking of the skin. <o:p></o:p></p>
<p class="MsoNormal">So whether you're searching for a dandruff shampoo for men, an antidandruff shampoo for men, or simply the best dandruff shampoo for men, focus on the formula—not the gender label on the bottle.<o:p></o:p></p>
<h2>How to Choose the Right Dandruff Shampoo for Your Scalp<o:p></o:p></h2>
<p class="MsoNormal">The best way to select a product is to start with identifying your particular scalp concern.<o:p></o:p></p>
<table class="MsoNormalTable" border="1" cellpadding="0" style="mso-cellspacing: 1.5pt; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 1184; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;">
<thead>
<tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Your scalp concern<o:p></o:p></b></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>What to consider<o:p></o:p></b></p>
</td>
</tr>
</thead>
<tbody>
<tr style="mso-yfti-irow: 1;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Oily + flaky</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">An appropriate anti-dandruff active and a formula that cleanses effectively without unnecessary buildup<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Dry + flaky</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">A suitable dandruff active combined with a hair-care routine that doesn't leave your hair excessively dry<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Itchy + persistent</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">An appropriate active ingredient; seek professional advice if symptoms persist<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Sensitive</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">A formula your scalp tolerates well; avoid products that cause burning or irritation<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 5;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Curly/coily</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Focus the dandruff shampoo on the scalp and adjust frequency according to the product directions and hair needs<o:p></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal"><b>Frequent styling-product use</b><o:p></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;">
<p class="MsoNormal">Pay attention to scalp cleansing and product buildup<o:p></o:p></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The objective is not to choose the shampoo that contains the most ingredients. The key is to find one that suits the needs of your scalp.<o:p></o:p></p>
<h2>How to Use Dandruff Shampoo Properly<o:p></o:p></h2>
<p class="MsoNormal">No matter how well formulated a <b>dandruff shampoo</b> is, it may not be effective unless used properly.<o:p></o:p></p>
<h4><span style="font-style: normal;">1. Focus on the scalp<o:p></o:p></span></h4>
<p class="MsoNormal">Dandruff begins at the scalp so only apply the shampoo to the scalp and not to the entire length of the hair.<o:p></o:p></p>
<h4><span style="font-style: normal;">2. Follow the product directions<o:p></o:p></span></h4>
<p class="MsoNormal">The frequencies and contact times vary with different formulations.<o:p></o:p></p>
<h4><span style="font-style: normal;">3. Give it the recommended contact time<o:p></o:p></span></h4>
<p class="MsoNormal">A few dandruff shampoos require a longer dwell time on the scalp. Follow the directions on the given product. <o:p></o:p></p>
<h4><span style="font-style: normal;">4. Don't assume more is better<o:p></o:p></span></h4>
<p class="MsoNormal">Do not use a medicated or active shampoo more often than recommended; it could irritate or dry the scalp.<o:p></o:p></p>
<h4><span style="font-style: normal;">5. Look after your hair, too<o:p></o:p></span></h4>
<p class="MsoNormal">Conditioner can assist in hair care if hair becomes dry after using the dandruff shampoo. Those with curly or coily hair might want to take extra care to ensure that the shampoo is applied to the scalp. <o:p></o:p></p>
<h2>How to Get Rid of Dandruff: A Realistic Approach<o:p></o:p></h2>
<p class="MsoNormal">If you're searching for how to get rid of dandruff, it's important to set realistic expectations.<o:p></o:p></p>
<p class="MsoNormal">While dandruff can sometimes be controlled, it may come back even when symptoms improve. As dandruff may come back and treatment usually aims at controlling symptoms, not curing them. <o:p></o:p></p>
<p class="MsoNormal"><b>A practical routine can include:<o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Use a suitable dandruff shampoo.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Be sure to review the active ingredient.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Apply it correctly to the scalp.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Use it consistently according to its directions.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Do not unnecessarily irritate the scalp.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Seek professional advice if symptoms persist or become severe.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l2 level1 lfo4;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->If symptoms do not improve or they become more severe, consult a professional.<o:p></o:p></p>
<p class="MsoNormal">When one dandruff shampoo doesn't work, it may be best to switch to a dandruff shampoo with a different active ingredient, according to dermatology advice. <o:p></o:p></p>
<h2>What to Look for Before You Buy a Dandruff Shampoo<o:p></o:p></h2>
<p class="MsoNormal">Before you add a product to your cart, check this list of questions:<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Check the active ingredient: </b>Be familiar with what the shampoo does.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Consider your scalp type: </b>Some products may be effective on a dry hair, but not on an oily, sensitive and combination scalp.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Think about your hair type: </b>If you have curly or coily hair, or dense textured hair, then you should particularly note this.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Consider how often you experience dandruff: </b>Sometimes, flakes and symptoms can persist and need other strategies.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Check the full formula: </b>If you have a sensitive scalp, you should see if the formula as a whole is comfortable for you.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Decide whether sulfate-free matters to you: </b>Personal preference may be the reason for using it, but that doesn't mean it works better in treating dandruff hair.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Understand whether it's medicated: </b>Understand if you're purchasing a regular cosmetic anti-dandruff product or one that is designed to treat dandruff.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Read the instructions: </b>The length of time and the frequency of contact may vary widely.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l5 level1 lfo5;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]--><b>Consider value, not just price: </b>If the formula is not suitable for your scalp, then a larger bottle may not be the best value.<b><o:p></o:p></b></p>
<h2>When Should You See a Dermatologist for Dandruff?<o:p></o:p></h2>
<p class="MsoNormal">Treatment of dandruff can be quite effective for most mild cases with proper hair and scalp care. However, not all flaky scalps are typical dandruff.<o:p></o:p></p>
<p class="MsoNormal"><b>If you think you should see a health care provider, do so if:<o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->If proper use of an anti-dandruff shampoo does not help relieve your dandruff, do not use it again.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Your scalp becomes very itchy<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->You have redness or swelling of the scalp.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Flaking becomes severe<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->Your scalp becomes painful<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->You get flaky or itchy rashes in other areas of your body.<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent: -.25in; mso-list: l3 level1 lfo6;"><!-- [if !supportLists]--><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';">         </span></span></span><!--[endif]-->You're not sure if the issue is dandruff or another scalp issue<o:p></o:p></p>
<p class="MsoNormal">The NHS advises to have medical evaluation for persistent dandruff after a few weeks of using the anti-dandruff shampoos, if it's become more severe or if there's a lot of itching, redness or swelling.<o:p></o:p></p>
<h2>Frequently Asked Questions<o:p></o:p></h2>
<p class="MsoNormal"><b>Q1. Which shampoo is best for dandruff?<o:p></o:p></b></p>
<p class="MsoNormal">Best Dandruff shampoo for you will depend on your scalp, symptoms, hair type and active ingredient. There isn't one formula that is ideal for everyone. Some common anti-dandruff ingredients include: ketoconazole, zinc pyrithione, selenium sulfide, salicylic acid, sulfur and coal tar. <o:p></o:p></p>
<p class="MsoNormal"><b>Q2. What is the best shampoo for dandruff?<o:p></o:p></b></p>
<p class="MsoNormal">When selecting a shampoo you might want to choose one that is marketed as “best” but ask yourself what is the active ingredient in the shampoo and what is the formula of the shampoo and does it fit your scalp needs. When dandruff is persistent or severe, professional advice might be warranted.<o:p></o:p></p>
<p class="MsoNormal"><b>Q3. Is anti-dandruff shampoo safe for regular use?<o:p></o:p></b></p>
<p class="MsoNormal">Some anti-dandruff shampoos can be used in combination with the regular shampoo, but the frequency of use will vary for each product, active ingredient, hair type and symptoms. Follow label instructions. <o:p></o:p></p>
<p class="MsoNormal"><b>Q4. Is a sulfate-free dandruff shampoo better?<o:p></o:p></b></p>
<p class="MsoNormal">Not automatically. While a sulfate-free formula might be better for some individuals' hair-care regimen, “sulfate-free” doesn't necessarily indicate the effectiveness of the formula in combating dandruff. The active ingredient and suitability for the scalp is more important.<o:p></o:p></p>
<p class="MsoNormal"><b>Q5. What is the best dandruff shampoo for men?<o:p></o:p></b></p>
<p class="MsoNormal">Do not have to be a separate “best” formula for men. Men should select according to their scalp oiliness, hair type, symptoms, and styling methods and ingredients. <o:p></o:p></p>
<p class="MsoNormal"><b>Q6. Should I use a medicated shampoo for dandruff?<o:p></o:p></b></p>
<p class="MsoNormal">Depending on the active ingredient in it and the condition being treated, a medicated shampoo may be helpful when regular dandruff care is not sufficient. Do not try to "try another product" repeatedly; see a health care professional for treatment if symptoms persist or are severe. <o:p></o:p></p>
<p class="MsoNormal"><b>Q7. How often should I use dandruff shampoo?<o:p></o:p></b></p>
<p class="MsoNormal">This will depend on the product and your type of hair. Some dandruff shampoos can be applied more than once a week, others less. Always follow the product's directions. <o:p></o:p></p>
<p class="MsoNormal"><b>Q8. Why does my dandruff keep coming back?<o:p></o:p></b></p>
<p class="MsoNormal">Dandruff can recur even after symptoms improve. There are people who require continued care using a suitable dandruff shampoo. If symptoms keep coming back or are not easily controlled, professional assessment may be needed to find out if there is another scalp condition present.<o:p></o:p></p>
<p class="MsoNormal"><b>Q9. Can dandruff shampoo dry out hair?<o:p></o:p></b></p>
<p class="MsoNormal">It can, especially when active ingredients are applied to hair lengths, and/or when the product is not ideally suited to the person's hair type. For people with curly or coily hair, the AAD suggests targeting dandruff shampoo to the scalp and using it at the discretion of the user and the instructions on the package. American Academy of Dermatology<o:p></o:p></p>
<p class="MsoNormal"><b>Q10. When should I see a dermatologist?<o:p></o:p></b></p>
<p class="MsoNormal">If dandruff does not get better when treated properly, it gets worse and/or causes severe itching, redness, swelling, pain or unusual skin changes, seek professional advice.<o:p></o:p></p>
<h3>Conclusion: So, What Is the Best Shampoo for Dandruff?<o:p></o:p></h3>
<p class="MsoNormal">The best shampoo for dandruff isn't necessarily the most popular product on the shelf or the one making the biggest promise.<o:p></o:p></p>
<p class="MsoNormal">Instead, consider your scalp, your hair, your symptoms and the ingredients in the formula. Consider using an everyday anti-dandruff shampoo or a more treatment-oriented product, and stick to the directions, allowing enough consistency to evaluate the response of your scalp.<o:p></o:p></p>
<p class="MsoNormal">It's OK if you want a <b>dandruff shampoo</b> without sulfates, but it's important not to get distracted by the word sulfate when you should be focusing on the ingredients that are actually effective for dandruff.<o:p></o:p></p>
<p class="MsoNormal">Even if your dandruff persists, becomes intense, painful, abnormally reddened or fails to respond to adequate treatment, it's worth talking to your dermatologist.<o:p></o:p></p>
<p class="MsoNormal">Finally, the best buy is not necessarily the product that's the “best.” It's the one that is appropriate for your scalp and your needs.<o:p></o:p></p>]]> </content:encoded>
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<item>
<title>Why Keratin Treatment Has Become One of the Most Popular Hair Treatments in India</title>
<link>https://news.bangboxonline.com/why-keratin-treatment-has-become-one-of-the-most-popular-hair-treatments-in-india</link>
<guid>https://news.bangboxonline.com/why-keratin-treatment-has-become-one-of-the-most-popular-hair-treatments-in-india</guid>
<description><![CDATA[ Hair care trends have evolved greatly in India in the past few years. Shampoos and conditioners will no longer be enough for consumers to take care of their hair issues. They have become more inclined towards professional hair treatment that offers them smooth, easy-to-care-for and salon-quality hair. ]]></description>
<enclosure url="https://news.bangboxonline.com/uploads/images/202609/image_870x580_6aa9370c8ed66.jpg" length="80715" type="image/jpeg"/>
<pubDate>Tue, 15 Sep 2026 17:16:34 +0500</pubDate>
<dc:creator>Ajay Kerafine</dc:creator>
<media:keywords>Keratin Treatment</media:keywords>
<content:encoded><![CDATA[<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:16,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1047}">The Growing Popularity of Keratin Treatment in India<o:p bis_size="{&quot;x&quot;:418,&quot;y&quot;:17,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:720,&quot;abs_y&quot;:1048}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:52,&quot;w&quot;:636,&quot;h&quot;:60,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1083}">Hair care trends have evolved greatly in India in the past few years. Shampoos and conditioners will no longer be enough for consumers to take care of their hair issues. They have become more inclined towards <b bis_size="{&quot;x&quot;:60,&quot;y&quot;:94,&quot;w&quot;:180,&quot;h&quot;:16,&quot;abs_x&quot;:362,&quot;abs_y&quot;:1125}"><a href="https://kerafinekf.blogspot.com/2026/09/why-keratin-treatment-has-become-one-of.html" bis_size="{&quot;x&quot;:60,&quot;y&quot;:94,&quot;w&quot;:180,&quot;h&quot;:16,&quot;abs_x&quot;:362,&quot;abs_y&quot;:1125}">professional hair treatment</a></b> that offers them smooth, easy-to-care-for and salon-quality hair.<o:p bis_size="{&quot;x&quot;:638,&quot;y&quot;:94,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:940,&quot;abs_y&quot;:1125}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:126,&quot;w&quot;:636,&quot;h&quot;:100,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1157}">In today's world, there are lots of professional treatments for hair, and one such treatment is keratin treatment for hair which has become one of the most appreciated in India. The popularity of the same is quite understandable as it works on some of the most common hair concerns that Indians struggle with – frizz, dryness, coarse texture, hair issues due to humidity, and damaging effects of heat styling and pollution.<o:p bis_size="{&quot;x&quot;:91,&quot;y&quot;:208,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:393,&quot;abs_y&quot;:1239}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:240,&quot;w&quot;:636,&quot;h&quot;:60,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1271}">Hair is not easy to take care of due to the varied climate in India with high humidity in summers and monsoons. Professional hair treatment such as <b bis_size="{&quot;x&quot;:303,&quot;y&quot;:262,&quot;w&quot;:113,&quot;h&quot;:16,&quot;abs_x&quot;:605,&quot;abs_y&quot;:1293}">keratin treatment</b> can help enhance the look of hair, smoothing the outer layer of the cuticle and helping hair to look softer, shinier and easier to manage. <o:p bis_size="{&quot;x&quot;:627,&quot;y&quot;:282,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:929,&quot;abs_y&quot;:1313}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:314,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1345}">In today's world, keratin treatment is not only a salon trend but also a part of a person's hair care who wants to get a smooth and shiny look for their hair.<o:p bis_size="{&quot;x&quot;:320,&quot;y&quot;:336,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:622,&quot;abs_y&quot;:1367}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:372,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1403}">What Is Keratin Treatment for Hair?<o:p bis_size="{&quot;x&quot;:360,&quot;y&quot;:370,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:662,&quot;abs_y&quot;:1401}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:409,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1440}">Keratin is a natural protein that occurs in human hair. It's crucial in preserving the strength, texture, and appearance of the hair.<o:p bis_size="{&quot;x&quot;:178,&quot;y&quot;:431,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:480,&quot;abs_y&quot;:1462}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:463,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1494}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:465,&quot;w&quot;:150,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1496}">Over time, factors like:<o:p bis_size="{&quot;x&quot;:158,&quot;y&quot;:465,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:460,&quot;abs_y&quot;:1496}"></o:p></b></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:497,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:1528}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:499,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1530}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:499,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1530}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:504,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:1535}">                    </span></span></span><!--[endif]-->Heat styling <o:p bis_size="{&quot;x&quot;:156,&quot;y&quot;:499,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:458,&quot;abs_y&quot;:1530}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:531,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:1562}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:533,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1564}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:533,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1564}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:538,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:1569}">                    </span></span></span><!--[endif]-->Hair colouring <o:p bis_size="{&quot;x&quot;:169,&quot;y&quot;:533,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:471,&quot;abs_y&quot;:1564}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:565,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:1596}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:567,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1598}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:567,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1598}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:572,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:1603}">                    </span></span></span><!--[endif]-->Chemical treatments <o:p bis_size="{&quot;x&quot;:211,&quot;y&quot;:567,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:513,&quot;abs_y&quot;:1598}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:599,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:1630}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:601,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1632}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:601,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1632}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:606,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:1637}">                    </span></span></span><!--[endif]-->Pollution <o:p bis_size="{&quot;x&quot;:137,&quot;y&quot;:601,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:439,&quot;abs_y&quot;:1632}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:633,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:1664}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:635,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1666}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:635,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1666}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:640,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:1671}">                    </span></span></span><!--[endif]-->Sun exposure <o:p bis_size="{&quot;x&quot;:169,&quot;y&quot;:635,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:471,&quot;abs_y&quot;:1666}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:667,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:1698}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:669,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1700}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:669,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:1700}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:674,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:1705}">                    </span></span></span><!--[endif]-->Environmental stress <o:p bis_size="{&quot;x&quot;:214,&quot;y&quot;:669,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:516,&quot;abs_y&quot;:1700}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:701,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1732}">Can disrupt the natural protein matrix of hair, causing it to become dry, rough and frizzed.<o:p bis_size="{&quot;x&quot;:558,&quot;y&quot;:703,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:860,&quot;abs_y&quot;:1734}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:735,&quot;w&quot;:636,&quot;h&quot;:60,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1766}">A keratin treatment for hair is a <b bis_size="{&quot;x&quot;:202,&quot;y&quot;:737,&quot;w&quot;:226,&quot;h&quot;:16,&quot;abs_x&quot;:504,&quot;abs_y&quot;:1768}">professional smoothing treatment</b> that is intended to add back the keratin and smooth the surface of the hair. The treatment does this through the coating and smoothing effect on the hair cuticle, which makes it less rough and more shiny and easy to manage. <o:p bis_size="{&quot;x&quot;:557,&quot;y&quot;:777,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:859,&quot;abs_y&quot;:1808}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:809,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1840}">While permanent straightening changes the overall structure of the hair, keratin treatments are designed to make the hair more smooth, but without changing the overall look.<o:p bis_size="{&quot;x&quot;:492,&quot;y&quot;:831,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:794,&quot;abs_y&quot;:1862}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:867,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1898}">Why Is Keratin Treatment So Popular in India?<o:p bis_size="{&quot;x&quot;:468,&quot;y&quot;:865,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:770,&quot;abs_y&quot;:1896}"></o:p></h2>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:904,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1935}">1. Indian Climate Creates Major Frizz Challenges<o:p bis_size="{&quot;x&quot;:384,&quot;y&quot;:905,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:686,&quot;abs_y&quot;:1936}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:940,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1971}">The weather conditions in India pose one of the major reasons for the popularity of <b bis_size="{&quot;x&quot;:8,&quot;y&quot;:942,&quot;w&quot;:628,&quot;h&quot;:36,&quot;abs_x&quot;:310,&quot;abs_y&quot;:1973}">keratin treatment in India</b>.<o:p bis_size="{&quot;x&quot;:60,&quot;y&quot;:962,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:362,&quot;abs_y&quot;:1993}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:994,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2025}">In many cities in India, the following conditions are found:<o:p bis_size="{&quot;x&quot;:362,&quot;y&quot;:996,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:664,&quot;abs_y&quot;:2027}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1028,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2059}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1030,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2061}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1030,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2061}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1035,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2066}">                    </span></span></span><!--[endif]-->High humidity <o:p bis_size="{&quot;x&quot;:168,&quot;y&quot;:1030,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:470,&quot;abs_y&quot;:2061}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1062,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2093}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1064,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2095}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1064,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2095}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1069,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2100}">                    </span></span></span><!--[endif]-->Strong sunlight <o:p bis_size="{&quot;x&quot;:176,&quot;y&quot;:1064,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:478,&quot;abs_y&quot;:2095}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1096,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2127}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1098,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2129}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1098,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2129}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1103,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2134}">                    </span></span></span><!--[endif]-->Seasonal moisture changes <o:p bis_size="{&quot;x&quot;:256,&quot;y&quot;:1098,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:558,&quot;abs_y&quot;:2129}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l2 level1 lfo1;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1130,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2161}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1132,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2163}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1132,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2163}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1137,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2168}">                    </span></span></span><!--[endif]-->Pollution exposure <o:p bis_size="{&quot;x&quot;:198,&quot;y&quot;:1132,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:500,&quot;abs_y&quot;:2163}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1164,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2195}">Humidity has a detrimental effect on the hair cuticle because it is able to pass through the cuticle and into the hair fibre and causes strands to swell up unevenly, resulting in frizzy or puffy hair.<o:p bis_size="{&quot;x&quot;:559,&quot;y&quot;:1186,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:861,&quot;abs_y&quot;:2217}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1218,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2249}">This is particularly prevalent in monsoon seasons and coastal areas where the air is always humid.<o:p bis_size="{&quot;x&quot;:619,&quot;y&quot;:1220,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:921,&quot;abs_y&quot;:2251}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1252,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2283}">A <b bis_size="{&quot;x&quot;:20,&quot;y&quot;:1254,&quot;w&quot;:200,&quot;h&quot;:16,&quot;abs_x&quot;:322,&quot;abs_y&quot;:2285}">professional keratin treatment</b> will help make the hair smoother and easier to manage in humid weather. <o:p bis_size="{&quot;x&quot;:60,&quot;y&quot;:1274,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:362,&quot;abs_y&quot;:2305}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1306,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2337}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:1308,&quot;w&quot;:357,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2339}">Common hair issues that occur due to Indian climate:<o:p bis_size="{&quot;x&quot;:365,&quot;y&quot;:1308,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:667,&quot;abs_y&quot;:2339}"></o:p></b></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1340,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2371}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1342,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2373}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1342,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2373}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1347,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2378}">                    </span></span></span><!--[endif]-->Frizzy hair after stepping outdoors <o:p bis_size="{&quot;x&quot;:295,&quot;y&quot;:1342,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:597,&quot;abs_y&quot;:2373}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1374,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2405}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1376,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2407}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1376,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2407}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1381,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2412}">                    </span></span></span><!--[endif]-->Difficulty maintaining hairstyles <o:p bis_size="{&quot;x&quot;:274,&quot;y&quot;:1376,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:576,&quot;abs_y&quot;:2407}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1408,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2439}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1410,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2441}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1410,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2441}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1415,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2446}">                    </span></span></span><!--[endif]-->Rough and tangled hair. <o:p bis_size="{&quot;x&quot;:232,&quot;y&quot;:1410,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:534,&quot;abs_y&quot;:2441}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1442,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2473}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1444,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2475}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1444,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2475}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1449,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2480}">                    </span></span></span><!--[endif]-->Loss of shine <o:p bis_size="{&quot;x&quot;:166,&quot;y&quot;:1444,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:468,&quot;abs_y&quot;:2475}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:1476,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:2507}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1478,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2509}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:1478,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:2509}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:1483,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:2514}">                    </span></span></span><!--[endif]-->Increased styling time <o:p bis_size="{&quot;x&quot;:218,&quot;y&quot;:1478,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:520,&quot;abs_y&quot;:2509}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1510,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2541}">That's why many have turned to <b bis_size="{&quot;x&quot;:209,&quot;y&quot;:1512,&quot;w&quot;:205,&quot;h&quot;:16,&quot;abs_x&quot;:511,&quot;abs_y&quot;:2543}">keratin treatment for frizzy hair</b> as a convenient option.<o:p bis_size="{&quot;x&quot;:563,&quot;y&quot;:1512,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:865,&quot;abs_y&quot;:2543}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:1547,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2578}">2. Rising Damage Due to Pollution and Modern Lifestyle<o:p bis_size="{&quot;x&quot;:442,&quot;y&quot;:1548,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:744,&quot;abs_y&quot;:2579}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1583,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2614}">There are a number of factors that impact the quality of hair that can be attributed to modern life.<o:p bis_size="{&quot;x&quot;:604,&quot;y&quot;:1585,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:906,&quot;abs_y&quot;:2616}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1617,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2648}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:1619,&quot;w&quot;:169,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2650}">Common causes include:<o:p bis_size="{&quot;x&quot;:177,&quot;y&quot;:1619,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:479,&quot;abs_y&quot;:2650}"></o:p></b></p>
<h4 bis_size="{&quot;x&quot;:8,&quot;y&quot;:1656,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2687}">1. Pollution<o:p bis_size="{&quot;x&quot;:83,&quot;y&quot;:1658,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:385,&quot;abs_y&quot;:2689}"></o:p></h4>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1694,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2725}">Hair can get rough, dull and hard to manage due to dust and environmental pollutants.<o:p bis_size="{&quot;x&quot;:541,&quot;y&quot;:1696,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:843,&quot;abs_y&quot;:2727}"></o:p></p>
<h4 bis_size="{&quot;x&quot;:8,&quot;y&quot;:1733,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2764}">2. Heat Styling<o:p bis_size="{&quot;x&quot;:104,&quot;y&quot;:1735,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:406,&quot;abs_y&quot;:2766}"></o:p></h4>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1772,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2803}">Frequent use of:<o:p bis_size="{&quot;x&quot;:109,&quot;y&quot;:1774,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:411,&quot;abs_y&quot;:2805}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1806,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2837}">•<span style="mso-tab-count: 1;" bis_size="{&quot;x&quot;:12,&quot;y&quot;:1808,&quot;w&quot;:50,&quot;h&quot;:16,&quot;abs_x&quot;:314,&quot;abs_y&quot;:2839}">             </span>Hair straighteners <o:p bis_size="{&quot;x&quot;:173,&quot;y&quot;:1808,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:475,&quot;abs_y&quot;:2839}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1840,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2871}">•<span style="mso-tab-count: 1;" bis_size="{&quot;x&quot;:12,&quot;y&quot;:1842,&quot;w&quot;:50,&quot;h&quot;:16,&quot;abs_x&quot;:314,&quot;abs_y&quot;:2873}">             </span>Curling irons <o:p bis_size="{&quot;x&quot;:142,&quot;y&quot;:1842,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:444,&quot;abs_y&quot;:2873}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1874,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2905}">•<span style="mso-tab-count: 1;" bis_size="{&quot;x&quot;:12,&quot;y&quot;:1876,&quot;w&quot;:50,&quot;h&quot;:16,&quot;abs_x&quot;:314,&quot;abs_y&quot;:2907}">             </span>Blow dryers <o:p bis_size="{&quot;x&quot;:136,&quot;y&quot;:1876,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:438,&quot;abs_y&quot;:2907}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1908,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2939}">can slowly impact the smoothness of hair.<o:p bis_size="{&quot;x&quot;:266,&quot;y&quot;:1910,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:568,&quot;abs_y&quot;:2941}"></o:p></p>
<h4 bis_size="{&quot;x&quot;:8,&quot;y&quot;:1946,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:2977}">3. Chemical Services<o:p bis_size="{&quot;x&quot;:147,&quot;y&quot;:1948,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:449,&quot;abs_y&quot;:2979}"></o:p></h4>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:1985,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3016}">Chemicals like regular colouring, bleaching and others can increase the porosity of hair.<o:p bis_size="{&quot;x&quot;:549,&quot;y&quot;:1987,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:851,&quot;abs_y&quot;:3018}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2019,&quot;w&quot;:636,&quot;h&quot;:60,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3050}">With growing consumer awareness of hair health, they are increasingly shifting their preferences towards <b bis_size="{&quot;x&quot;:60,&quot;y&quot;:2041,&quot;w&quot;:209,&quot;h&quot;:16,&quot;abs_x&quot;:362,&quot;abs_y&quot;:3072}">professional hair care products</b> that prioritize enhancing hair appearance and manageability.<o:p bis_size="{&quot;x&quot;:97,&quot;y&quot;:2061,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:399,&quot;abs_y&quot;:3092}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:2095,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3126}">3. Keratin Treatment Saves Time in Daily Hair Styling<o:p bis_size="{&quot;x&quot;:418,&quot;y&quot;:2096,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:720,&quot;abs_y&quot;:3127}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2131,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3162}">Convenience is among the greatest advantages of a keratin treatment. There are lots of people that invest a good deal of time each morning attempting to manage:<o:p bis_size="{&quot;x&quot;:399,&quot;y&quot;:2153,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:701,&quot;abs_y&quot;:3184}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2185,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3216}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2187,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3218}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2187,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3218}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2192,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3223}">                    </span></span></span><!--[endif]-->Frizz <o:p bis_size="{&quot;x&quot;:113,&quot;y&quot;:2187,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:415,&quot;abs_y&quot;:3218}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2219,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3250}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2221,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3252}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2221,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3252}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2226,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3257}">                    </span></span></span><!--[endif]-->Flyaways <o:p bis_size="{&quot;x&quot;:141,&quot;y&quot;:2221,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:443,&quot;abs_y&quot;:3252}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2253,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3284}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2255,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3286}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2255,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3286}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2260,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3291}">                    </span></span></span><!--[endif]-->Unmanageable texture <o:p bis_size="{&quot;x&quot;:225,&quot;y&quot;:2255,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:527,&quot;abs_y&quot;:3286}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2287,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3318}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2289,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3320}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2289,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3320}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2294,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3325}">                    </span></span></span><!--[endif]-->Excessive dryness <o:p bis_size="{&quot;x&quot;:199,&quot;y&quot;:2289,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:501,&quot;abs_y&quot;:3320}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2321,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3352}">Once the hair has gone through a <b bis_size="{&quot;x&quot;:220,&quot;y&quot;:2323,&quot;w&quot;:200,&quot;h&quot;:16,&quot;abs_x&quot;:522,&quot;abs_y&quot;:3354}">professional keratin treatment</b> it is easier to style, and also easier to give a more even appearance to the hair.<o:p bis_size="{&quot;x&quot;:278,&quot;y&quot;:2343,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:580,&quot;abs_y&quot;:3374}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2375,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3406}">This is one of the reasons for its popularity for working professionals, students and busy individuals.<o:p bis_size="{&quot;x&quot;:624,&quot;y&quot;:2377,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:926,&quot;abs_y&quot;:3408}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:2412,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3443}">4. Provides Smoothness Without an Extremely Artificial Look<o:p bis_size="{&quot;x&quot;:483,&quot;y&quot;:2413,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:785,&quot;abs_y&quot;:3444}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2448,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3479}">Previous hair straightening techniques had mainly concentrated on achieving a straighter look.<o:p bis_size="{&quot;x&quot;:591,&quot;y&quot;:2450,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:893,&quot;abs_y&quot;:3481}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2482,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3513}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:2484,&quot;w&quot;:346,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3515}">But today's consumers want more than that, though</b>:<o:p bis_size="{&quot;x&quot;:358,&quot;y&quot;:2484,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:660,&quot;abs_y&quot;:3515}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2516,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3547}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2518,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3549}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2518,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3549}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2523,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3554}">                    </span></span></span><!--[endif]-->Natural-looking smoothness <o:p bis_size="{&quot;x&quot;:257,&quot;y&quot;:2518,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:559,&quot;abs_y&quot;:3549}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2550,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3581}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2552,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3583}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2552,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3583}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2557,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3588}">                    </span></span></span><!--[endif]-->Healthy-looking shine <o:p bis_size="{&quot;x&quot;:217,&quot;y&quot;:2552,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:519,&quot;abs_y&quot;:3583}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2584,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3615}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2586,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3617}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2586,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3617}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2591,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3622}">                    </span></span></span><!--[endif]-->Soft texture <o:p bis_size="{&quot;x&quot;:155,&quot;y&quot;:2586,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:457,&quot;abs_y&quot;:3617}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:2618,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:3649}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2620,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3651}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:2620,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:3651}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:2625,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:3656}">                    </span></span></span><!--[endif]-->Manageable hair movement <o:p bis_size="{&quot;x&quot;:257,&quot;y&quot;:2620,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:559,&quot;abs_y&quot;:3651}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2652,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3683}">That's <span style="mso-tab-count: 1;" bis_size="{&quot;x&quot;:45,&quot;y&quot;:2654,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:347,&quot;abs_y&quot;:3685}"> </span><o:p bis_size="{&quot;x&quot;:45,&quot;y&quot;:2654,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:347,&quot;abs_y&quot;:3685}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2686,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3717}">People prefer to opt for keratin treatments over other straightening options because they tend to result in smoother-looking hair with a more natural finish.<o:p bis_size="{&quot;x&quot;:320,&quot;y&quot;:2708,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:622,&quot;abs_y&quot;:3739}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:2744,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3775}">Keratin Treatment vs Hair Smoothening: Understanding the Difference<o:p bis_size="{&quot;x&quot;:110,&quot;y&quot;:2762,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:412,&quot;abs_y&quot;:3793}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2801,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3832}">Many people think that the purpose of the keratin treatment is the same as the <b bis_size="{&quot;x&quot;:8,&quot;y&quot;:2803,&quot;w&quot;:605,&quot;h&quot;:36,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3834}">hair smoothening treatment</b>, but they are not at all similar.<o:p bis_size="{&quot;x&quot;:257,&quot;y&quot;:2823,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:559,&quot;abs_y&quot;:3854}"></o:p></p>
<table class="MsoNormalTable" border="1" cellpadding="0" style="mso-cellspacing: 1.5pt; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 1184; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2855,&quot;w&quot;:636,&quot;h&quot;:276,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3886}">
<thead bis_size="{&quot;x&quot;:8,&quot;y&quot;:2856,&quot;w&quot;:635,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3887}">
<tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2856,&quot;w&quot;:635,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3887}">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2856,&quot;w&quot;:325,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3887}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:10,&quot;y&quot;:2871,&quot;w&quot;:322,&quot;h&quot;:20,&quot;abs_x&quot;:312,&quot;abs_y&quot;:3902}"><b bis_size="{&quot;x&quot;:10,&quot;y&quot;:2873,&quot;w&quot;:119,&quot;h&quot;:16,&quot;abs_x&quot;:312,&quot;abs_y&quot;:3904}">Keratin Treatment<o:p bis_size="{&quot;x&quot;:129,&quot;y&quot;:2873,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:431,&quot;abs_y&quot;:3904}"></o:p></b></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:334,&quot;y&quot;:2856,&quot;w&quot;:309,&quot;h&quot;:51,&quot;abs_x&quot;:636,&quot;abs_y&quot;:3887}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:335,&quot;y&quot;:2871,&quot;w&quot;:306,&quot;h&quot;:20,&quot;abs_x&quot;:637,&quot;abs_y&quot;:3902}"><b bis_size="{&quot;x&quot;:335,&quot;y&quot;:2873,&quot;w&quot;:120,&quot;h&quot;:16,&quot;abs_x&quot;:637,&quot;abs_y&quot;:3904}">Hair Smoothening<o:p bis_size="{&quot;x&quot;:456,&quot;y&quot;:2873,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:758,&quot;abs_y&quot;:3904}"></o:p></b></p>
</td>
</tr>
</thead>
<tbody bis_size="{&quot;x&quot;:8,&quot;y&quot;:2907,&quot;w&quot;:635,&quot;h&quot;:224,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3938}">
<tr style="mso-yfti-irow: 1;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2907,&quot;w&quot;:635,&quot;h&quot;:71,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3938}">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2907,&quot;w&quot;:325,&quot;h&quot;:71,&quot;abs_x&quot;:310,&quot;abs_y&quot;:3938}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:10,&quot;y&quot;:2922,&quot;w&quot;:322,&quot;h&quot;:40,&quot;abs_x&quot;:312,&quot;abs_y&quot;:3953}">Focuses on reducing frizz and improving smoothness<o:p bis_size="{&quot;x&quot;:85,&quot;y&quot;:2944,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:387,&quot;abs_y&quot;:3975}"></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:334,&quot;y&quot;:2907,&quot;w&quot;:309,&quot;h&quot;:71,&quot;abs_x&quot;:636,&quot;abs_y&quot;:3938}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:335,&quot;y&quot;:2922,&quot;w&quot;:306,&quot;h&quot;:40,&quot;abs_x&quot;:637,&quot;abs_y&quot;:3953}">Focuses more on creating a straighter appearance<o:p bis_size="{&quot;x&quot;:409,&quot;y&quot;:2944,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:711,&quot;abs_y&quot;:3975}"></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 2;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2978,&quot;w&quot;:635,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4009}">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:2978,&quot;w&quot;:325,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4009}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:10,&quot;y&quot;:2993,&quot;w&quot;:322,&quot;h&quot;:20,&quot;abs_x&quot;:312,&quot;abs_y&quot;:4024}">Helps improve manageability<o:p bis_size="{&quot;x&quot;:189,&quot;y&quot;:2995,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:491,&quot;abs_y&quot;:4026}"></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:334,&quot;y&quot;:2978,&quot;w&quot;:309,&quot;h&quot;:51,&quot;abs_x&quot;:636,&quot;abs_y&quot;:4009}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:335,&quot;y&quot;:2993,&quot;w&quot;:306,&quot;h&quot;:20,&quot;abs_x&quot;:637,&quot;abs_y&quot;:4024}">Creates a more noticeable texture change<o:p bis_size="{&quot;x&quot;:596,&quot;y&quot;:2995,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:898,&quot;abs_y&quot;:4026}"></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 3;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3029,&quot;w&quot;:635,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4060}">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3029,&quot;w&quot;:325,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4060}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:10,&quot;y&quot;:3044,&quot;w&quot;:322,&quot;h&quot;:20,&quot;abs_x&quot;:312,&quot;abs_y&quot;:4075}">Maintains natural movement<o:p bis_size="{&quot;x&quot;:185,&quot;y&quot;:3046,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:487,&quot;abs_y&quot;:4077}"></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:334,&quot;y&quot;:3029,&quot;w&quot;:309,&quot;h&quot;:51,&quot;abs_x&quot;:636,&quot;abs_y&quot;:4060}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:335,&quot;y&quot;:3044,&quot;w&quot;:306,&quot;h&quot;:20,&quot;abs_x&quot;:637,&quot;abs_y&quot;:4075}">Can create a straighter finish<o:p bis_size="{&quot;x&quot;:514,&quot;y&quot;:3046,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:816,&quot;abs_y&quot;:4077}"></o:p></p>
</td>
</tr>
<tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3080,&quot;w&quot;:635,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4111}">
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3080,&quot;w&quot;:325,&quot;h&quot;:51,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4111}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:10,&quot;y&quot;:3095,&quot;w&quot;:322,&quot;h&quot;:20,&quot;abs_x&quot;:312,&quot;abs_y&quot;:4126}">Popular for frizz control<o:p bis_size="{&quot;x&quot;:153,&quot;y&quot;:3097,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:455,&quot;abs_y&quot;:4128}"></o:p></p>
</td>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: .75pt .75pt .75pt .75pt;" bis_size="{&quot;x&quot;:334,&quot;y&quot;:3080,&quot;w&quot;:309,&quot;h&quot;:51,&quot;abs_x&quot;:636,&quot;abs_y&quot;:4111}">
<p class="MsoNormal" bis_size="{&quot;x&quot;:335,&quot;y&quot;:3095,&quot;w&quot;:306,&quot;h&quot;:20,&quot;abs_x&quot;:637,&quot;abs_y&quot;:4126}">Popular for people wanting straighter hair<o:p bis_size="{&quot;x&quot;:591,&quot;y&quot;:3097,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:893,&quot;abs_y&quot;:4128}"></o:p></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3145,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4176}">The best treatment is the one that's suitable for your hair type, desired outcome, and your doctor's recommendation.<o:p bis_size="{&quot;x&quot;:116,&quot;y&quot;:3167,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:418,&quot;abs_y&quot;:4198}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:3202,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4233}">Growing Demand for Professional Hair Care Products in India<o:p bis_size="{&quot;x&quot;:622,&quot;y&quot;:3200,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:924,&quot;abs_y&quot;:4231}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3240,&quot;w&quot;:636,&quot;h&quot;:60,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4271}">The popularity of salon treatments has also contributed to increase in demand for professional hair care products. Today customer understand that increasing the result of keratin treatment requires aftercare routine.<o:p bis_size="{&quot;x&quot;:113,&quot;y&quot;:3282,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:415,&quot;abs_y&quot;:4313}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3314,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4345}">Professional hair care products such as:<o:p bis_size="{&quot;x&quot;:257,&quot;y&quot;:3316,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:559,&quot;abs_y&quot;:4347}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3348,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4379}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3350,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4381}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3350,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4381}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3355,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4386}">                    </span></span></span><!--[endif]-->Keratin shampoos <o:p bis_size="{&quot;x&quot;:196,&quot;y&quot;:3350,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:498,&quot;abs_y&quot;:4381}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3382,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4413}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3384,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4415}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3384,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4415}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3389,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4420}">                    </span></span></span><!--[endif]-->Keratin conditioners <o:p bis_size="{&quot;x&quot;:207,&quot;y&quot;:3384,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:509,&quot;abs_y&quot;:4415}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3416,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4447}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3418,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4449}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3418,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4449}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3423,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4454}">                    </span></span></span><!--[endif]-->Hair masks <o:p bis_size="{&quot;x&quot;:153,&quot;y&quot;:3418,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:455,&quot;abs_y&quot;:4449}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l0 level1 lfo2;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3450,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4481}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3452,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4483}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3452,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4483}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3457,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4488}">                    </span></span></span><!--[endif]-->Hair serums <o:p bis_size="{&quot;x&quot;:159,&quot;y&quot;:3452,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:461,&quot;abs_y&quot;:4483}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3484,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4515}">These are typically employed for smoothness and hair look after therapy.<o:p bis_size="{&quot;x&quot;:458,&quot;y&quot;:3486,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:760,&quot;abs_y&quot;:4517}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3518,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4549}">In India, the professional hair care market is growing with consumers preferring specialised hair care products over general hair care products. <o:p bis_size="{&quot;x&quot;:263,&quot;y&quot;:3540,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:565,&quot;abs_y&quot;:4571}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3572,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4603}">Brands such as Kera Fine specialize in <b bis_size="{&quot;x&quot;:253,&quot;y&quot;:3574,&quot;w&quot;:209,&quot;h&quot;:16,&quot;abs_x&quot;:555,&quot;abs_y&quot;:4605}">professional hair care products</b> that cater to latest hair issues, including keratin treatments and upkeep products.<o:p bis_size="{&quot;x&quot;:365,&quot;y&quot;:3594,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:667,&quot;abs_y&quot;:4625}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:3629,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4660}">Who Can Consider Keratin Treatment?<o:p bis_size="{&quot;x&quot;:393,&quot;y&quot;:3627,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:695,&quot;abs_y&quot;:4658}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3667,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4698}">Keratin treatment can help individuals who are suffering from:<o:p bis_size="{&quot;x&quot;:388,&quot;y&quot;:3669,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:690,&quot;abs_y&quot;:4700}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3701,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4732}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3703,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4734}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3703,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4734}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3708,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4739}">                    </span></span></span><!--[endif]-->Frizzy hair<o:p bis_size="{&quot;x&quot;:148,&quot;y&quot;:3703,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:450,&quot;abs_y&quot;:4734}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3735,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4766}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3737,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4768}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3737,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4768}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3742,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4773}">                    </span></span></span><!--[endif]-->Dry-looking hair<o:p bis_size="{&quot;x&quot;:181,&quot;y&quot;:3737,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:483,&quot;abs_y&quot;:4768}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3769,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4800}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3771,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4802}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3771,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4802}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3776,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4807}">                    </span></span></span><!--[endif]-->Rough texture<o:p bis_size="{&quot;x&quot;:171,&quot;y&quot;:3771,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:473,&quot;abs_y&quot;:4802}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3803,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4834}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3805,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4836}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3805,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4836}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3810,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4841}">                    </span></span></span><!--[endif]-->Difficult-to-manage hair<o:p bis_size="{&quot;x&quot;:228,&quot;y&quot;:3805,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:530,&quot;abs_y&quot;:4836}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3837,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4868}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3839,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4870}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3839,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4870}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3844,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4875}">                    </span></span></span><!--[endif]-->Heat-styled hair<o:p bis_size="{&quot;x&quot;:181,&quot;y&quot;:3839,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:483,&quot;abs_y&quot;:4870}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:3871,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:4902}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3873,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4904}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:3873,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:4904}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:3878,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:4909}">                    </span></span></span><!--[endif]-->Chemically treated hair<o:p bis_size="{&quot;x&quot;:226,&quot;y&quot;:3873,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:528,&quot;abs_y&quot;:4904}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:3905,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4936}">But the best treatment will vary depending on the type of hair. A beauty specialist can help suggest an ideal treatment for various hair issues and needs.<o:p bis_size="{&quot;x&quot;:313,&quot;y&quot;:3927,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:615,&quot;abs_y&quot;:4958}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:3962,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:4993}">How Long Does Keratin Treatment Last?<o:p bis_size="{&quot;x&quot;:412,&quot;y&quot;:3960,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:714,&quot;abs_y&quot;:4991}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4000,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5031}">The lifespan of keratin treatment varies depending on a few factors:<o:p bis_size="{&quot;x&quot;:425,&quot;y&quot;:4002,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:727,&quot;abs_y&quot;:5033}"></o:p></p>
<ul style="margin-top: 0in;" type="disc" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4034,&quot;w&quot;:636,&quot;h&quot;:100,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5065}">
<li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;" bis_size="{&quot;x&quot;:48,&quot;y&quot;:4034,&quot;w&quot;:596,&quot;h&quot;:20,&quot;abs_x&quot;:350,&quot;abs_y&quot;:5065}">Hair type <o:p bis_size="{&quot;x&quot;:104,&quot;y&quot;:4036,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:406,&quot;abs_y&quot;:5067}"></o:p></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;" bis_size="{&quot;x&quot;:48,&quot;y&quot;:4054,&quot;w&quot;:596,&quot;h&quot;:20,&quot;abs_x&quot;:350,&quot;abs_y&quot;:5085}">Hair washing frequency <o:p bis_size="{&quot;x&quot;:194,&quot;y&quot;:4056,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:496,&quot;abs_y&quot;:5087}"></o:p></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;" bis_size="{&quot;x&quot;:48,&quot;y&quot;:4074,&quot;w&quot;:596,&quot;h&quot;:20,&quot;abs_x&quot;:350,&quot;abs_y&quot;:5105}">Products used after treatment <o:p bis_size="{&quot;x&quot;:232,&quot;y&quot;:4076,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:534,&quot;abs_y&quot;:5107}"></o:p></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;" bis_size="{&quot;x&quot;:48,&quot;y&quot;:4094,&quot;w&quot;:596,&quot;h&quot;:20,&quot;abs_x&quot;:350,&quot;abs_y&quot;:5125}">Lifestyle habits <o:p bis_size="{&quot;x&quot;:140,&quot;y&quot;:4096,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:442,&quot;abs_y&quot;:5127}"></o:p></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo4; tab-stops: list .5in;" bis_size="{&quot;x&quot;:48,&quot;y&quot;:4114,&quot;w&quot;:596,&quot;h&quot;:20,&quot;abs_x&quot;:350,&quot;abs_y&quot;:5145}">Professional application technique <o:p bis_size="{&quot;x&quot;:260,&quot;y&quot;:4116,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:562,&quot;abs_y&quot;:5147}"></o:p></li>
</ul>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4148,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5179}">Many people find they have smoother and more manageable hair for several months if they use the proper aftercare products and maintain them.<o:p bis_size="{&quot;x&quot;:288,&quot;y&quot;:4170,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:590,&quot;abs_y&quot;:5201}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4202,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5233}">Post-treatment care is very important, as the harsh cleansing products can shorten treatment results. <o:p bis_size="{&quot;x&quot;:632,&quot;y&quot;:4204,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:934,&quot;abs_y&quot;:5235}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4239,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5270}">Best Hair Care Routine After Keratin Treatment<o:p bis_size="{&quot;x&quot;:475,&quot;y&quot;:4237,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:777,&quot;abs_y&quot;:5268}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4276,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5307}">Here are the key tips to ensure that your keratin treatment lasts:<o:p bis_size="{&quot;x&quot;:403,&quot;y&quot;:4278,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:705,&quot;abs_y&quot;:5309}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4313,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5344}">1. Use Sulfate-Free Shampoo<o:p bis_size="{&quot;x&quot;:234,&quot;y&quot;:4314,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:536,&quot;abs_y&quot;:5345}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4349,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5380}">A mild shampoo promotes a soft feel of treated hair.<o:p bis_size="{&quot;x&quot;:327,&quot;y&quot;:4351,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:629,&quot;abs_y&quot;:5382}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4386,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5417}">2. Apply Conditioner Regularly<o:p bis_size="{&quot;x&quot;:246,&quot;y&quot;:4387,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:548,&quot;abs_y&quot;:5418}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4422,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5453}">The conditioner will be keratin friendly and will help keep the hair soft and manageable.<o:p bis_size="{&quot;x&quot;:546,&quot;y&quot;:4424,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:848,&quot;abs_y&quot;:5455}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4458,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5489}">3. Use Hair Masks<o:p bis_size="{&quot;x&quot;:147,&quot;y&quot;:4459,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:449,&quot;abs_y&quot;:5490}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4495,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5526}">Deep conditioning treatments help to give a healthy boost to dry or damaged-looking hair.<o:p bis_size="{&quot;x&quot;:561,&quot;y&quot;:4497,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:863,&quot;abs_y&quot;:5528}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4531,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5562}">4. Protect Hair From Excessive Heat<o:p bis_size="{&quot;x&quot;:288,&quot;y&quot;:4532,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:590,&quot;abs_y&quot;:5563}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4567,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5598}">Avoid unnecessary heat styling and always use heat protection if necessary.<o:p bis_size="{&quot;x&quot;:479,&quot;y&quot;:4569,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:781,&quot;abs_y&quot;:5600}"></o:p></p>
<h3 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4604,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5635}">5. Follow Professional Recommendations<o:p bis_size="{&quot;x&quot;:331,&quot;y&quot;:4605,&quot;w&quot;:0,&quot;h&quot;:18,&quot;abs_x&quot;:633,&quot;abs_y&quot;:5636}"></o:p></h3>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4640,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5671}">Your stylist will be able to recommend the appropriate products based on the condition of your hair.<o:p bis_size="{&quot;x&quot;:619,&quot;y&quot;:4642,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:921,&quot;abs_y&quot;:5673}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:4678,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5709}">Why Choose Professional Keratin Treatment Products?<o:p bis_size="{&quot;x&quot;:561,&quot;y&quot;:4676,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:863,&quot;abs_y&quot;:5707}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4715,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5746}">It is important to note that <b bis_size="{&quot;x&quot;:169,&quot;y&quot;:4717,&quot;w&quot;:264,&quot;h&quot;:16,&quot;abs_x&quot;:471,&quot;abs_y&quot;:5748}">professional keratin treatment products</b> are formulated to address particular hair issues.<o:p bis_size="{&quot;x&quot;:140,&quot;y&quot;:4737,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:442,&quot;abs_y&quot;:5768}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4769,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5800}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:4771,&quot;w&quot;:348,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:5802}">The ingredients of a quality formulation can include:<o:p bis_size="{&quot;x&quot;:356,&quot;y&quot;:4771,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:658,&quot;abs_y&quot;:5802}"></o:p></b></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:4803,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:5834}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4805,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5836}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4805,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5836}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:4810,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:5841}">                    </span></span></span><!--[endif]-->Hydrolyzed Keratin <o:p bis_size="{&quot;x&quot;:201,&quot;y&quot;:4805,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:503,&quot;abs_y&quot;:5836}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:4837,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:5868}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4839,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5870}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4839,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5870}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:4844,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:5875}">                    </span></span></span><!--[endif]-->Collagen <o:p bis_size="{&quot;x&quot;:138,&quot;y&quot;:4839,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:440,&quot;abs_y&quot;:5870}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:4871,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:5902}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4873,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5904}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4873,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5904}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:4878,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:5909}">                    </span></span></span><!--[endif]-->Amino acids <o:p bis_size="{&quot;x&quot;:159,&quot;y&quot;:4873,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:461,&quot;abs_y&quot;:5904}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:4905,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:5936}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4907,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5938}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4907,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5938}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:4912,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:5943}">                    </span></span></span><!--[endif]-->Conditioning agents <o:p bis_size="{&quot;x&quot;:207,&quot;y&quot;:4907,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:509,&quot;abs_y&quot;:5938}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:4939,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:5970}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4941,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5972}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:4941,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:5972}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:4946,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:5977}">                    </span></span></span><!--[endif]-->Hair-nourishing ingredients <o:p bis_size="{&quot;x&quot;:250,&quot;y&quot;:4941,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:552,&quot;abs_y&quot;:5972}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:4973,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6004}">These ingredients contain properties that contribute to smooth, shiny and healthy-looking hair, especially in people with damaged, dry or rough hair.<o:p bis_size="{&quot;x&quot;:334,&quot;y&quot;:4995,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:636,&quot;abs_y&quot;:6026}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5027,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6058}">When it comes to salon-inspired hair care at home, the <b bis_size="{&quot;x&quot;:351,&quot;y&quot;:5029,&quot;w&quot;:31,&quot;h&quot;:16,&quot;abs_x&quot;:653,&quot;abs_y&quot;:6060}">right</b> <b bis_size="{&quot;x&quot;:386,&quot;y&quot;:5029,&quot;w&quot;:101,&quot;h&quot;:16,&quot;abs_x&quot;:688,&quot;abs_y&quot;:6060}">hair care brand</b> is significant.<o:p bis_size="{&quot;x&quot;:571,&quot;y&quot;:5029,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:873,&quot;abs_y&quot;:6060}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:5064,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6095}">The Future of Keratin Treatments in India<o:p bis_size="{&quot;x&quot;:417,&quot;y&quot;:5062,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:719,&quot;abs_y&quot;:6093}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5102,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6133}">Personalized hair solutions are still on the rise in India.<o:p bis_size="{&quot;x&quot;:345,&quot;y&quot;:5104,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:647,&quot;abs_y&quot;:6135}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5136,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6167}">Consumers are growing more interested in:<o:p bis_size="{&quot;x&quot;:276,&quot;y&quot;:5138,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:578,&quot;abs_y&quot;:6169}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:5170,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:6201}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5172,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6203}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5172,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6203}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:5177,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:6208}">                    </span></span></span><!--[endif]-->Professional salon treatments <o:p bis_size="{&quot;x&quot;:268,&quot;y&quot;:5172,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:570,&quot;abs_y&quot;:6203}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:5204,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:6235}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5206,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6237}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5206,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6237}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:5211,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:6242}">                    </span></span></span><!--[endif]-->Ingredient-focused products <o:p bis_size="{&quot;x&quot;:257,&quot;y&quot;:5206,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:559,&quot;abs_y&quot;:6237}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:5238,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:6269}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5240,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6271}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5240,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6271}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:5245,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:6276}">                    </span></span></span><!--[endif]-->Hair repair solutions <o:p bis_size="{&quot;x&quot;:208,&quot;y&quot;:5240,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:510,&quot;abs_y&quot;:6271}"></o:p></p>
<p class="MsoListParagraph" style="margin-left: .75in; mso-add-space: auto; text-indent: -.5in; mso-list: l1 level1 lfo3;" bis_size="{&quot;x&quot;:80,&quot;y&quot;:5272,&quot;w&quot;:564,&quot;h&quot;:20,&quot;abs_x&quot;:382,&quot;abs_y&quot;:6303}"><!-- [if !supportLists]--><span style="mso-ascii-font-family: Aptos; mso-fareast-font-family: Aptos; mso-hansi-font-family: Aptos; mso-bidi-font-family: Aptos;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5274,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6305}"><span style="mso-list: Ignore;" bis_size="{&quot;x&quot;:32,&quot;y&quot;:5274,&quot;w&quot;:51,&quot;h&quot;:16,&quot;abs_x&quot;:334,&quot;abs_y&quot;:6305}">•<span style="font: 7.0pt 'Times New Roman';" bis_size="{&quot;x&quot;:36,&quot;y&quot;:5279,&quot;w&quot;:46,&quot;h&quot;:10,&quot;abs_x&quot;:338,&quot;abs_y&quot;:6310}">                    </span></span></span><!--[endif]-->Long-lasting styling benefits <o:p bis_size="{&quot;x&quot;:256,&quot;y&quot;:5274,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:558,&quot;abs_y&quot;:6305}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5306,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6337}">With the rise in awareness, more and more people are likely to choose <b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5308,&quot;w&quot;:610,&quot;h&quot;:36,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6339}">keratin treatment for their hair</b>, as it promises to make hair smoother, shinier, and more manageable.<o:p bis_size="{&quot;x&quot;:470,&quot;y&quot;:5328,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:772,&quot;abs_y&quot;:6359}"></o:p></p>
<h2 bis_size="{&quot;x&quot;:8,&quot;y&quot;:5363,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6394}">Frequently Asked Questions About Keratin Treatment<o:p bis_size="{&quot;x&quot;:542,&quot;y&quot;:5361,&quot;w&quot;:0,&quot;h&quot;:23,&quot;abs_x&quot;:844,&quot;abs_y&quot;:6392}"></o:p></h2>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5401,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6432}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5403,&quot;w&quot;:324,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6434}">Q1. Is keratin treatment beneficial for frizzy hair?<o:p bis_size="{&quot;x&quot;:332,&quot;y&quot;:5403,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:634,&quot;abs_y&quot;:6434}"></o:p></b></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5435,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6466}">Indeed, many individuals opt for a keratin treatment if they desire to enhance the look of frizzy and tough hair.<o:p bis_size="{&quot;x&quot;:73,&quot;y&quot;:5457,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:375,&quot;abs_y&quot;:6488}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5489,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6520}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5491,&quot;w&quot;:318,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6522}">Q2. Is keratin treatment suitable for Indian hair?<o:p bis_size="{&quot;x&quot;:326,&quot;y&quot;:5491,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:628,&quot;abs_y&quot;:6522}"></o:p></b></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5523,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6554}">Given the variety of Indian hair types, keratin treatment may be appropriate for some, but not all. The condition of the hair and the type of treatment chosen will determine the result of treatment.<o:p bis_size="{&quot;x&quot;:572,&quot;y&quot;:5545,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:874,&quot;abs_y&quot;:6576}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5577,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6608}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5579,&quot;w&quot;:375,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6610}">Q3. Does keratin treatment permanently straighten hair?<o:p bis_size="{&quot;x&quot;:383,&quot;y&quot;:5579,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:685,&quot;abs_y&quot;:6610}"></o:p></b></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5611,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6642}">No, keratin treatment is primarily done to make hair smoother, less frizzy and more manageable, but it does not change the overall structure of the hair.<o:p bis_size="{&quot;x&quot;:307,&quot;y&quot;:5633,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:609,&quot;abs_y&quot;:6664}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5665,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6696}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5667,&quot;w&quot;:391,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6698}">Q4. What products should be used after keratin treatment?<o:p bis_size="{&quot;x&quot;:399,&quot;y&quot;:5667,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:701,&quot;abs_y&quot;:6698}"></o:p></b></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5699,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6730}">Smoothness and shine can be maintained with the use of keratin shampoo, conditioner, hair masks and serum.<o:p bis_size="{&quot;x&quot;:78,&quot;y&quot;:5721,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:380,&quot;abs_y&quot;:6752}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5753,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6784}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5755,&quot;w&quot;:327,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6786}">Q5. How often should keratin treatment be done?<o:p bis_size="{&quot;x&quot;:335,&quot;y&quot;:5755,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:637,&quot;abs_y&quot;:6786}"></o:p></b></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5787,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6818}">The frequency will vary according to the type of hair, lifestyle and maintenance of the treatment.<o:p bis_size="{&quot;x&quot;:598,&quot;y&quot;:5789,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:900,&quot;abs_y&quot;:6820}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5821,&quot;w&quot;:636,&quot;h&quot;:20,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6852}"><b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5823,&quot;w&quot;:360,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6854}">Q6. Why Keratin Treatment Continues to Grow in India</b> <o:p bis_size="{&quot;x&quot;:368,&quot;y&quot;:5823,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:670,&quot;abs_y&quot;:6854}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5855,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6886}">This is because keratin treatment in India addresses real-life needs controlling humidity, reducing frizz, repairing damaged hair's appearance and minimizing daily styling hassles.<o:p bis_size="{&quot;x&quot;:468,&quot;y&quot;:5877,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:770,&quot;abs_y&quot;:6908}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5909,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6940}">Beauty trends shift, and consumers are seeking convenience in their <b bis_size="{&quot;x&quot;:436,&quot;y&quot;:5911,&quot;w&quot;:117,&quot;h&quot;:16,&quot;abs_x&quot;:738,&quot;abs_y&quot;:6942}">hair care routines</b> and greater smoothness, health, and manageability.<o:p bis_size="{&quot;x&quot;:253,&quot;y&quot;:5931,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:555,&quot;abs_y&quot;:6962}"></o:p></p>
<p class="MsoNormal" bis_size="{&quot;x&quot;:8,&quot;y&quot;:5963,&quot;w&quot;:636,&quot;h&quot;:40,&quot;abs_x&quot;:310,&quot;abs_y&quot;:6994}">If you are suffering from frizzy hair, dry hair, and/or hard-to-manage hair, then a professionally chosen <b bis_size="{&quot;x&quot;:8,&quot;y&quot;:5985,&quot;w&quot;:165,&quot;h&quot;:16,&quot;abs_x&quot;:310,&quot;abs_y&quot;:7016}">keratin treatment for hair</b> could be the perfect addition to your hair care routine.<o:p bis_size="{&quot;x&quot;:509,&quot;y&quot;:5985,&quot;w&quot;:0,&quot;h&quot;:16,&quot;abs_x&quot;:811,&quot;abs_y&quot;:7016}"></o:p></p>]]> </content:encoded>
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