AdRoll vs. 7Search PPC: Which Platform is Best for Tour and Travel Ads?

In the competitive world of tour and travel advertising, choosing the right platform to market your travel services can significantly impact your campaign's success. With the rapid growth of digital marketing, businesses in the tourism industry have more options than ever to reach potential customers. Among the most popular platforms for creating and managing online ads are AdRoll and 7Search PPC. Both offer unique features, making them appealing to marketers looking to target travel enthusiasts with creative travel ads. But which is the best for your tour and travel ads? Let’s dive into a comparison of AdRoll and 7Search PPC, focusing on their suitability for travel advertising.

Understanding the Basics: AdRoll and 7Search PPC

Before comparing these two platforms, it’s essential to understand what each offers.

What is AdRoll?

AdRoll is a comprehensive advertising platform known for its ability to reach users across multiple channels such as social media, web display, email, and search. It offers travel ads targeted through its powerful machine learning algorithms. AdRoll’s strength lies in its ability to retarget visitors who have shown interest in your travel offers but haven’t yet converted.

What is 7Search PPC?

7Search PPC is a pay-per-click advertising platform designed to help businesses generate traffic through keyword-targeted campaigns. While it is not as widely recognized as Google Ads or Facebook Ads, it provides a cost-effective solution for small to medium-sized businesses. 7Search PPC's platform allows for targeting keywords related to specific destinations, services, and travel products, making it a solid choice for tour and travel ads.

Key Features of AdRoll for Tour and Travel Ads

Creative Flexibility

AdRoll excels in offering creative flexibility for travel advertising. It provides access to a variety of ad formats, including display banners, video ads, and dynamic product ads. This is particularly beneficial for the travel industry, where stunning visuals of destinations, accommodations, and experiences are key to engaging potential customers. Whether you are running a campaign for luxury cruises or guided tours, AdRoll allows you to craft creative travel ads that appeal to different customer segments.

Retargeting Capabilities

One of AdRoll’s standout features is its retargeting ability. If a user visits your site but leaves without booking a tour or purchasing a ticket, AdRoll can serve them personalized ads based on their browsing behavior. This feature is especially valuable in the travel industry, where decisions to purchase a trip often involve multiple touchpoints before conversion. Retargeting increases the likelihood of closing the sale by reminding users of their interest in your offerings.

Cross-Channel Advertising

AdRoll’s ability to run tour and travel ads across multiple channels, including web, mobile, social media, and email, gives it a competitive edge. This cross-channel advertising strategy ensures your travel ads reach a wide audience, increasing visibility and brand recognition. It’s an ideal choice for businesses looking to diversify their travel ads beyond search engine campaigns.

Key Features of 7Search PPC for Travel Ads

Cost-Effective Advertising

7Search PPC is particularly attractive for small businesses or travel agencies with limited budgets. It offers a more affordable alternative to other well-established platforms, like Google Ads. If you are a small tour operator or travel service provider looking to get started with tour and travel ads, 7Search PPC might offer a more budget-friendly solution. While the platform isn’t as widely used as others, its low-cost advertising can deliver meaningful results when paired with targeted keywords.

Keyword Targeting

7Search PPC offers robust keyword targeting, allowing businesses to focus on niche travel markets. If you specialize in eco-tourism, adventure travel, or a specific geographic location, you can tailor your travel ads to attract users interested in those topics. By selecting the right keywords, you can increase the relevance of your ads and drive more qualified traffic to your website.

Simplified Campaign Management

Another advantage of 7Search PPC is its user-friendly interface. Unlike some more complex platforms, 7Search PPC makes it easy for even beginners to set up and manage campaigns. This simplified process can save valuable time, enabling you to focus on crafting effective creative travel ads that resonate with your target audience.

AdRoll vs. 7Search PPC: Which is Better for Tour and Travel Ads?

Targeting Capabilities

When comparing AdRoll and 7Search PPC, one of the most significant differences is the targeting capabilities. AdRoll excels in retargeting ads, ensuring you stay in front of potential customers who have already interacted with your website or ad. This makes it a better option for those looking to nurture leads over time.

On the other hand, 7Search PPC offers keyword targeting, which is more effective if your focus is on reaching users who are actively searching for specific travel ads. If you run a highly targeted campaign around a specific destination or travel type, 7Search PPC’s keyword-focused approach could be more beneficial.

Creative and Format Flexibility

AdRoll offers more versatility in terms of creative travel ads. With dynamic content, video, and display ads across various formats, it gives businesses the opportunity to create compelling visual stories that are crucial in the travel sector. If you prioritize showcasing stunning imagery and video of destinations, AdRoll is likely the better option.

While 7Search PPC offers simpler text-based ads, it is not as well-suited for visually rich content. However, for text-heavy campaigns, such as those focused on local tours or specific services, 7Search PPC can be an efficient option.

Budget and Cost Efficiency

For small businesses or those just starting in travel advertising, 7Search PPC offers an appealing advantage in terms of cost. The platform’s low entry cost and simplified interface allow businesses to run budget-friendly campaigns. In contrast, AdRoll can be more expensive due to its multi-channel approach and advanced targeting capabilities.

Performance and Analytics

AdRoll’s comprehensive analytics tools provide deep insights into the performance of your tour and travel ads, enabling data-driven decisions to optimize future campaigns. If tracking performance across multiple channels is important for your business, AdRoll stands out in this area.

Conclusion

Both AdRoll and 7Search PPC offer unique advantages for tour and travel ads. If you’re looking for more creative freedom, cross-channel advertising, and advanced targeting capabilities, AdRoll is likely the better choice. However, for small businesses with a limited budget who are focused on keyword-targeted campaigns, 7Search PPC provides a cost-effective solution. The decision depends on your specific advertising goals and the resources available to you.