Market Intelligence

Track specific topics and trends with Feedly AI

Speed up your daily research time with AI Feeds

The core of Pro+ is an AI engine, called Feedly AI, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time.

In this article, we’ll show you how to use Feedly AI to:

• Monitor your competitors and market
• Scout emerging trends and technologies
• Find inspiration for your thought leadership content.

Before we look at those three use cases, let’s start with a short overview of how Feedly AI works.

Meet Feedly AI

Feedly AI reads millions of articles, reports, and social media posts to determine if they are relevant to the topics you want to track.

Feedly AI automatically tags key intelligence concepts

All this information is at your fingertips in near real-time via a powerful search and tracking interface called AI Feeds.

To understand how this works, let’s review an AI Feed designed to track Amazon’s recent product launches:

AI Feeds: A powerful and intuitive search and tracking interface

Creating an AI Feed is a three-step process:

1. Use AI Models to define the information you want to gather. In our example, we use a Company and Strategic Move AI Modes to track all information about Amazon’s product launches.
2. Use AND, OR, NOT operators to combine multiple AI Models and refine your focus. In our example, we use AND to only track articles that reference both Amazon and product launches.
3. If needed, refine sources with your own trusted sources. By default, Feedly AI Feeds will search across the Market Intelligence Bundle, which is a collection of top tier B2B sources including strategy magazines, tech blogs, business magazines, research journals, and trade publications. You can control the sources your AI Feed pulls from using the “Refine Sources” feature.

With AI Feeds, you can add to a team or personal Folder. New articles, reports, or social media posts that match the specified AI Model will appear in the AI Feeds.

AI Feeds are easier to use, more comprehensive, and less noisy than standard keyword searches.

The power of AI Feeds is that Leadership Changes and The Walt Disney Company are not simple keyword matches. These AI Models are machine learning models that encapsulate a broader understanding of each concept.

• ‘The Walt Disney Company’ is a Company AI that tracks mentions of Disneyor any known alias, like Walt Disney. A disambiguation model will be used to remove false positives for “The Walt Disney Company”, and only return relevant mentions of the company.
• ‘Leadership Changes’ is a Strategic Move AI Model that intelligently scans for new leadership changes. This AI Model will be able to find relevant updates even if the term “product launch” isn’t explicitly used.

Without AI Models, finding the right information would require manually updating a long list of keywords, leaving room for human error and irrelevant results.

The Pro+ plan comes with a wide range of pre-trained AI Models so that you can easily translate your intelligence needs into AI Feeds. AI Models can be identified by their unique icons, and you can review a full legend of each icon and the AI Model they correspond to here.

Feedly Pro+ includes AI Models for key intelligence concepts

Let’s examine how to combine these AI Models to build a strong intelligence engine.

Monitor your competitors and market

Tracking the strategic moves of your competitors can be tedious and overwhelming. That’s why Feedly has created Company AI Models, which track competitor decisions and actions using Artificial Intelligence, saving your team hundreds of hours.

Let’s take a look at an AI Feed designed to track all the latest updates about TikTok:

Use Company AI Models to track mentions and updates from specific companies.

• ‘Tiktok’ is a Company AI Model that tracks all mentions of TikTok and its aliases (such as TT, Douyin, tiktok.com, etc). A disambiguation model will be used to remove false positives for “TT”, and only return relevant mentions of the company.

You can use Strategic Move AI Models to refine your competitive research to only the most relevant updates, such as Product Launches, Funding Events, and Partnerships.

Scout emerging trends and technologies

Want to quickly track new technologies and trends? Try leveraging Technologies AI Models such as Augmented Reality, Crypto, Quantum Computing, to keep up with the technologies that matter to you.

For example, you could set up an AI Feed to track all relevant Artificial Intelligence updates related to Autonomous Vehicles:

Track relevant new technologies like AI with Technology AI Models.

Technology AI Models will track technological trends, such as Artificial Intelligence, and its relationship to specific markets, like Contactless Payment.

• ‘Artificial Intelligence’ is an AI Model that tracks articles about Artificial Intelligence and Machine Learning.
• ‘Autonomous Vehicles’ is a Trend AI Model that classifies articles related to driverless cars and trucks.

Find inspiration for your thought leadership content

Many thought leaders and content marketers leverage Feedly to find the most insightful articles to share on their social media, blog or newsletters.

Let’s take a look at a quick example of an AI Feed surfacing diversity & inclusion articles related to tech:

Search for inspirational content to share with your community on LinkedIn, Twitter, etc.

Getting smarter every day

The world’s leading thought leaders and domain experts use Feedly to stay competitive, so the product constantly improves based on their feedback.

Here is the roadmap for some new AI Models we are researching for our Pro+ community:

2022 Pro+ AI Model Roadmap.

Pro+ users can reach out to pro@feedly.com to share feedback on existing AI Models or suggestions for new AI Models. We value our community’s input, as this ensures Feedly is working at full capacity to serve your intelligence needs.

Track specific topics, technologies and trends

All of these features, plus many more, are available as a part of the Pro+ plan. To learn more, click the link below.UPGRADE TO PRO+