The most notable brand collaborations across the world of sport: From Jude Bellingham's lucrative deal with household name to Michael Jordan's influence on European football

May 3, 2025 - 16:30
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The most notable brand collaborations across the world of sport: From Jude Bellingham's lucrative deal with household name to Michael Jordan's influence on European football
The consumption of sport has changed remarkably over the previous two decades. Here are some of some of the most eye-catching brand deals to have been struck by teams and players.

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