Behind the Scenes at Broken Planet Market

You know the aesthetic: oversized hoodies, earthy tones, powerful slogans like “The Future Is Broken” and “Trust No System.” You know the hype: drops that sell out in minutes, viral TikToks, influencers flexing their latest fit. But what goes on behind the scenes at Broken Planet Market is just as fascinating as what you see on the surface.

This article gives you an exclusive pass inside the brand’s inner workings—from how they design a collection, to how they manufacture with care, to how a small London-based team turned a message into a movement.

Let’s take a look at what really makes Broken Planet tick.

It All Starts with the Message

Before a single stitch is sewn,  https://brokenplanetmarkethoods.com/ Broken Planet begins each collection with a core message—something that reflects the cultural moment or explores deeper emotional territory. This isn’t random.

The creative team spends time brainstorming themes that challenge the status quo, often touching on:

• Environmental damage

• Mental health

• Consumerism

• Existential thought

• Rebellion and resistance

These messages don’t just inform the graphics—they guide the entire mood and feel of the collection. Every slogan, font, and color choice is intentional. It's not just streetwear; it's visual storytelling.

The Creative Process: Concept to Garment

Here’s how a Broken Planet piece comes to life:

Step 1: Concept Development

Once the message is locked in, the creative team develops mood boards and references—think dystopian art, protest posters, natural textures, and vintage sci-fi aesthetics.

Step 2: Graphic Design

In-house designers begin sketching and refining the iconic prints. They use gritty fonts, hand-drawn illustrations, and layered effects that match the message's intensity.

Step 3: Material Selection

Unlike many fast fashion brands, BPM puts serious care into choosing materials. They lean toward:

• Organic cotton

• Recycled polyester

• Brushed heavyweight fleece

• Undyed or low-impact dyed fabrics

Step 4: Sample Production

Garments are sampled, refined, and tested for comfort, durability, and visual impact. Oversized fits are tailored carefully—not sloppy, but purposefully boxy and draped.

Every detail matters: stitching, weight, fit, even how it wrinkles or hangs when worn.  brokenplanetmarkethoods.com

Limited Drops: Why They Do It

You might wonder—why not just restock bestsellers and keep printing money?

The answer is purpose-driven exclusivity.

• Scarcity creates value. Each item feels rare and meaningful.

• Less waste. They only produce what they know will sell.

• More control. Small-batch production ensures quality and sustainability.

• Stronger community. Drops feel like events—fans come together to support and celebrate.

The Broken Planet team wants each drop to feel like an art show, not a retail transaction.

A Look at Their Studio Culture

At the core of Broken Planet is a tight-knit creative team based in London. It’s not some faceless corporation with a boardroom full of suits—it’s a grassroots operation driven by passion.

Inside the Studio

• Sketches on the walls

• Fabric swatches everywhere

• Loud music, creative energy

• A blend of chaos and flow

They work in sprints—intense periods of focus leading up to a drop, where every team member plays multiple roles: designers shoot content, founders pack orders, and everyone has a voice.

There’s a real sense of creative freedom and collaboration in the room.

Sustainability: Not Just a Trend

Plenty of brands claim to care about the planet. Broken Planet actually builds their entire operation around ethical practices.

Here’s what goes on behind the scenes:

• Factories they partner with are audited for fair labor practices.

• Fabric sourcing focuses on organic and recycled options.

• Packaging is 100% biodegradable or recyclable.

• Transportation is minimized by producing close to where they operate.

Even their approach to overproduction is thoughtful. No massive warehouses full of unsold items—because everything is made to match demand.

In a fashion industry that’s one of the biggest global polluters, BPM proves you can stay hype and stay green.

Photo Shoots and Content Creation

Once the clothes are ready, it’s time to bring them to life visually—and that’s where BPM’s content really shines.

Behind the Camera:

• Real people over models – They often use friends, creators, and community members to shoot content.

• Lo-fi aesthetic – Vintage filters, grainy film, raw locations (think concrete streets, stairwells, abandoned lots).

• Narrative visuals – Their shoot concepts often echo the messages of the collection—dark, moody, cinematic.

Broken Planet has mastered the art of letting the clothing tell the story through visuals, instead of flashy campaigns.

Drop Day: Controlled Chaos

Drop days at Broken Planet HQ are hectic—in the best way. Here’s what typically goes down:

• Final checks on the website

• Last-minute edits to social content

• Everyone on Slack or WhatsApp ready to troubleshoot in real-time

• Monitoring live orders and site traffic

The energy is electric. For fans, it’s a race to cop their favorite piece. For the team, it’s the thrilling reward of months of preparation.

When items sell out in seconds (and they almost always do), it’s not just hype—it’s proof that their strategy works.

Listening to the Community

What makes BPM special is how much they value their audience. Behind the scenes, they’re always watching:

• What fans are posting

• Which pieces get the most engagement

• DMs and comments with ideas, requests, or feedback

They don’t just treat their audience as customers—they see them as co-creators. Many of their most iconic pieces were born from fan energy and reactions.

It’s why they’ve built such a loyal following. People feel heard.

Challenges They Face

It’s not all aesthetic lighting and viral drops—running an ethical streetwear brand comes with its struggles:

• Balancing demand and sustainability

• Fighting counterfeiters

• Keeping up with drop pressure

• Maintaining authenticity as they grow

But the team is committed to staying grounded. They’d rather sell fewer pieces and keep their values intact than chase mass-market profits.

That’s rare—and respected.

The Bigger Picture

Behind every Broken Planet hoodie is more than design. There’s a statement, a system, and a soul. They’re building more than a fashion label—they’re creating a space for people who care about:

• What they wear

• What it means

• Where it comes from

• And how it impacts the world

The behind-the-scenes world of Broken Planet Market reveals just how intentional every move is—from their creative chaos to their ethical discipline.

So the next time you wear a BPM hoodie, know this: you’re not just putting on a piece of clothing. You’re wearing the work of real people who care deeply about fashion, values, and the future.