Market Intelligence

Share market insights easily with Automated Newsletters

Collect and share insights with stakeholders through automated, branded newsletters.

15-second summary

Automated Newsletters constantly pull content from your Feedly to send recurring, branded newsletters to multiple stakeholders. Share competitor insights, consumer trend reports, industry deep dives, and more without spending hours manually formatting emails.

With Feedly’s Automated Newsletters:

• Collect relevant insights with AI Feeds, then automatically populate your newsletters.
• Customize your newsletter’s branding so each issue looks good and represents your company.
• Add AI-generated summaries or your own analysis to highlight the key takeaways of each article.
• Analyze engagement metrics to understand performance and continuously improve content.

Feedly makes the newsletter creation process as automated as possible, so you can easily deliver valuable content to your various stakeholder groups.

Lack of effective sharing methods limits the impact of your market intelligence team

Hundreds of top market intelligence teams already use Feedly to collect and analyze insights. But what helps market intelligence teams really move the needle is how they can customize and distribute timely insights to stakeholders and collaborators: sending strategic briefs to executives, competitor updates to salespeople, and other trends, risks, and opportunities to the stakeholders who need visibility.

However, manually sharing insights via newsletters takes a frustratingly long time and is error-prone. For years, many teams have been:

• Stitching together processes to create newsletters to share these insights
• Copying and pasting articles and links from Feedly into spreadsheets and then manually copying and pasting links and summaries into a flaky Outlook template or InDesign file.
• Meticulously formatting emails (or using scarce design and development resources) to make them look professional.

This makes it hard to maintain a recurring newsletter schedule, or worse, newsletter creation consumes so much time there’s no room for more interesting, strategic work.

That’s why we’re thrilled to announce the release of one of our most game-changing features yet: Automated Newsletters are now available for all Feedly for Market Intelligence users.

We’ve spent the last year building and testing (with dozens of beta customers, including market intel teams from Lufthansa Innovation Hub and DB Schenker) our revamped newsletter feature, and we’re finally ready for you to try it out.

Automated Newsletters: Seamlessly collect and share relevant insights

Feedly’s Automated Newsletters constantly pull content from your Team Boards and Folders into branded templates and then send that information in individual newsletters to important stakeholders. Built-in analytics let you see how recipients engage with the content so you can refine and improve future issues.

Here’s how Automated Newsletters work for market intelligence teams:

100% of internal newsletter editors using Feedly decided to move to Automated Newsletters

Jacek Pucher, Global Innovation Manager, DB Schenker

Collect relevant insights with AI Feeds

The foundation of an excellent newsletter is great content tailored to your audience. Feedly helps you collect content around specific topics with AI Feeds—AI-powered queries that collect actionable intelligence from the open web. Your team can also hand-select articles from the AI Feeds and save them to Team Boards for a more curated approach.

Build AI Feeds to collect content tailored to your audience.

Customize your newsletter template with company branding

The newsletters with the most engagement are the ones that feel like they’re coming from your brand. That’s why creating a newsletter template with your company’s branding, including your logo and colors, is important.

Use the simple drag-and-drop editor to:

• Select the color, name, and order of different sections.
• Decide whether to include AI-generated summaries for each article.
• Add a subscribe button, so your recipients can forward your newsletters.
• Write a standard intro so your readers understand why you’re sending emails.

For a full tutorial on editing your newsletter template, view our Guide to Automated Newsletters.

Customize your newsletter template so it looks professional and represents your company’s identity.

Auto-populate newsletters with articles collected in your Feedly

You can drag AI Feeds or Folders onto your newsletter template to pull the latest articles automatically. Or, you can add a Board to your template, which will populate that section with the latest articles your team has added to that Board.

Select Boards, AI Feeds, and Folders to define which articles will be pulled into your newsletter template.

Add AI-generated summaries or your own analysis

Article summaries highlight key takeaways and educate your readers at a glance, even if they don't click through to the article. You can always tweak the summary or add your own expert analysis.

Complement AI-generated summaries with your own expert analysis.

Preview and tweak issues before sending

You can define a recurring schedule to always stay on top of sending the newsletter. While the newsletter is auto-populated from your Feeds and Boards, you can also easily adjust the content, modify the summaries, and send preview newsletter issues to yourself. You can also get a notification reminding you to review the newsletter before it gets sent.

Review each issue and make minor tweaks before it gets sent to your audience.

Analyze engagement metrics to continuously improve your content

If you don’t know how your recipients are engaging with your newsletter, it’s impossible to improve. Built-in analytics track engagement statistics, including open rates, click rates, and most-viewed content. Learn which content resonates most with your audience, then update your template and approach so each issue of your newsletter is more valuable than the last.

And come performance review time? You’ll have stats to back up the impact your intelligence team is making.

Keep stakeholders informed, without wasting hours formatting emails

When you automate the tedious parts of sharing information with your organization, you can spend less time researching, and more time analyzing and implementing your findings. Automated Newsletters help you educate your company and make your team shine.

Engaging, professional-looking newsletters in a fraction of the time

Keep stakeholders informed, without wasting hours formatting emails. Start a 30-day trial of Feedly for Market Intelligence and create your own Automated Newsletters.START TRIAL